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North Island College - Ministry of Advanced Education - Government ...

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Institutional Accountability Plan and Report 2011/12Engage <strong>North</strong> <strong>Island</strong> <strong>College</strong> students and alumni to connect with our community and toparticipate in promotional activities.The <strong>North</strong> <strong>Island</strong> <strong>College</strong> Alumni Association was launched in fall 2010, inviting over 4,000 formerstudents to re-connect with the <strong>College</strong> via social media, on-line, and in-person and has continuedto be a success in 2011/12. Staying connected with NIC <strong>of</strong>fers former students networking andpr<strong>of</strong>essional development opportunities as well as continued involvement with the <strong>College</strong> and itsstudents through the <strong>North</strong> <strong>Island</strong> <strong>College</strong> Foundation. Employment resources, including individualcoaching with job search, resume and interview tips are available to NIC alumni through the<strong>College</strong>’s Employment Resource Centre.In August and September 2011, <strong>North</strong> <strong>Island</strong> <strong>College</strong> representatives from the Mount WaddingtonRegional campus attended the Orca Fest and Logger Sports event in Port McNeil and the MountWaddington Fall Fair in Port Alice. Representatives provided information on the <strong>College</strong> andconnected with former and future students and the community.Develop a comprehensive educational campaign, inclusive <strong>of</strong> social media technology, toraise awareness in the <strong>North</strong> <strong>Island</strong> region <strong>of</strong> the value <strong>of</strong> post-secondary education.A comprehensive promotional campaign and media plan were executed throughout entire <strong>College</strong>region in 2011/12 in accordance with NIC’s annual Marketing Plan.Social media, including Facebook, Twitter and YouTube continue to form an important component<strong>of</strong> Marketing’s efforts. NIC’s Twitter followers grew by 60% from October 2011 to May 2012 andFacebook “Likes” grew by 78% from September 2011 to May 2012.In 2012 NIC formalized its YouTube channel by bringing the look and feel in line with otherbranding materials. Ten new videos highlighting special events and unique aspects <strong>of</strong> NIC programssuch as the Anagma ceramic kiln used by Fine Arts students were produced. Eight new videospromoting NIC programs will also be launched during summer 2012. The channel has been receivingover 1,300 views per month and can be viewed athttp://www.youtube.com/<strong>North</strong><strong>Island</strong><strong>College</strong>?feature=watch.Work with community partners to promote pathways from high school to college,further education, training and employment.NIC continues to support a successful high school transitions program. The <strong>College</strong> has developedpartnerships with five school districts to deliver a wide range <strong>of</strong> dual credit college level courses tohigh school students. Programs include ACE-IT trades training, applied business technology, tourism,and university level courses. In 2011, 219 students participated in Dual Credit courses across theregion, 42 <strong>of</strong> these within Trades & Technology programs and 177 within other divisions.Our Employment Resource Centre partnered with Crown Isle Resort to <strong>of</strong>fer a career fair for NICgraduates, students and community. Preparation workshops were <strong>of</strong>fered in advance to students onresume writing, interview skills and how to get the most out <strong>of</strong> a career fair. Additionally, our45

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