Download LINK - Rieter
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What does the red armchair mean?<br />
The establishment of the new advertising campaign<br />
"The Comfort of Competence" at the ITMA 2011 was<br />
a complete success. The comfortable red armchair –<br />
symbol for the comfort that <strong>Rieter</strong> offers its customers<br />
– was the center of interest and was frequently<br />
photographed. The armchair was surrounded by our<br />
hostesses. This gave our customers an attractive<br />
memento of the 4 <strong>Rieter</strong> yarns – ring yarn, Com4®,<br />
ComfoRo® and ComforJet®.<br />
The red armchair was visible at the entire exhibition<br />
as it also decorated the coveted <strong>Rieter</strong> bags. With<br />
these bags on wheels, the customers could conveniently<br />
take home their <strong>Rieter</strong> brochures.<br />
The comfort of partnership could be enjoyed by our<br />
customers during the Happy Hour on the stand. The<br />
BARcelona was meeting point for textile experts.<br />
Every evening, delicious tapas were served to give a<br />
treat to the customers’ palates.<br />
4 spinning technologies – 4 yarns<br />
With the introduction of a new spinning process, it<br />
is important to inform spinning companies of the<br />
advantages of the new spinning process. But knitters<br />
and weavers must also know what advantages<br />
the use of a new type of yarn offers. For this reason,<br />
<strong>Rieter</strong> carries out intensive marketing for the 4<br />
<strong>Rieter</strong> yarns.<br />
Nadia Qaud<br />
Senior Marketing Manager<br />
Winterthur<br />
nadia.qaud@rieter.com<br />
<strong>LINK</strong> 58 . 2 /2011<br />
EVENTS<br />
At every ITMA, the yarn types and their range of applications<br />
are explained by our technology team on<br />
the stand. On an additional stand in the section Fibers<br />
and Yarns, we presented the different characteristics<br />
of the yarns to weavers, knitters and yarn<br />
dealers and promoted our reference customers and<br />
licensees. This service was much appreciated and attracted<br />
great attention.<br />
And in 4 years ...<br />
The ITMA Barcelona was well-worth a visit. The sales<br />
success of the new products during the exhibition<br />
speaks for itself. The next ITMA in Europe will be<br />
held in November 2015 in Milan, Italy, close to Malpensa<br />
Airport. <strong>Rieter</strong> is already working on innovations<br />
so that they are ready by the next ITMA and can<br />
be launched on the market. 11-203 •<br />
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