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Innovation in Construction A Project Life Cycle Approach

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INNOVATION VALUE CHAINIdea Generation:The project was very notable for its use of a ‘clientdriven<strong>in</strong>novation’ approach to idea generation.Build<strong>in</strong>g regulation on social hous<strong>in</strong>g had a greatimpact on the processes and performance of thisregeneration project. The UK Goernment’s <strong>in</strong>itiative tocreate susta<strong>in</strong>able homes is released <strong>in</strong> the CfSH. This coderequires the contractors to use <strong>in</strong>novative products <strong>in</strong> theirconstruction processes and deliver the specified susta<strong>in</strong>abilityperformance levels. The client was experienced <strong>in</strong>terms of MMC and <strong>in</strong>troduced the idea of us<strong>in</strong>g closedtimber frames to achieve susta<strong>in</strong>ability. The next stagewas to search for the right product and assess its ‘buildability’with the contractor.A further example of the work done to ga<strong>in</strong> a full understand<strong>in</strong>gof the client is provided by the work commissionedby Cruden with the University of Salford to surveyRSL clients. This service driven approach to <strong>in</strong>novation ismirrored by the feedback collected from the customercare team, Market<strong>in</strong>g Meet<strong>in</strong>g Group and performanceKPIs.Product <strong>in</strong>novation is only one component of the IVC <strong>in</strong>the construction supply cha<strong>in</strong>, the responsibility of whichlies with the suppliers. However, the implementationrequires jo<strong>in</strong>t effort by the client, designer, contractor,suppliers, and subcontractors. The project team ensuredthe successful implementation of product <strong>in</strong>novationthrough a series of organisational <strong>in</strong>novations.A pr<strong>in</strong>cipal idea that was brought <strong>in</strong>to the project wasthe use of partner<strong>in</strong>g and associated process improvementas called for <strong>in</strong> Egan report. Although these are wellestablished ideas, they are not always applied successfully.The project team ensured that, with the partner<strong>in</strong>gapproach <strong>in</strong> place through the procurement route, stepswere taken to establish trust and drive efficiency start<strong>in</strong>gfrom the design process till the execution of MMC.Taken together, the project team have used a widevariety of measures to facilitate and support thegeneration of new ideas. A scheme such as ‘Innovatorof the Month’ ensures that all staff are aware of theimportance of <strong>in</strong>novation and have the opportunity tocontribute, this is supported by the idea of Chairman’slunches to firmly establish the fact that there is nohierarchy or monopoly on the generation of ideas. Thisconcept is extended beyond the organisation through‘<strong>Innovation</strong> Circles’ that br<strong>in</strong>g together the supply cha<strong>in</strong><strong>in</strong> an open approach to shar<strong>in</strong>g ideas and tackl<strong>in</strong>gproblems.There are also many <strong>in</strong>stances where a moretraditional ‘scientific’ approach is used to generate ideas.Considerable time and effort was committed toensure that the design was buildable and that modernconstruction techniques could be used. Thescientific approach extends to the use of performancemonitor<strong>in</strong>g throughout the project. Performancemonitor<strong>in</strong>g provides the <strong>in</strong>formation needed to remove<strong>in</strong>efficiencies and drive improvement. This is true notonly for this project but for the ongo<strong>in</strong>g applicationsof solutions developed on this project <strong>in</strong>to follow<strong>in</strong>gprojects.Conversion of Ideas:A comb<strong>in</strong>ation of open and scientific approaches wasused to br<strong>in</strong>g ideas <strong>in</strong>to the project. Idea generation isonly useful if the ideas are then put <strong>in</strong>to practice. Thekey decision <strong>in</strong> this regard was to use a procurementapproach that enabled early contractor<strong>in</strong>volvement. This ensures that ideas can be tested for their‘buildability’ and build<strong>in</strong>g methods can be developedthat are appropriate to the design. The <strong>Innovation</strong>Circles created by Cruden provide one method wherebythe supply cha<strong>in</strong> members are formally brought togetherto help put solutions <strong>in</strong>to practice.It is also important to note that many technicalsolutions could only be delivered through the organisational<strong>in</strong>novation enabled by the procurement route. Theuse of MMC is often seen as a technical or product<strong>in</strong>novation. However, the successful use of MMCon this project relied on process <strong>in</strong>novation. Theproject team identified that potential benefits of MMCcould only be achieved through the application of leanpr<strong>in</strong>ciples that <strong>in</strong>volves supply cha<strong>in</strong> <strong>in</strong>tegration and processreeng<strong>in</strong>eer<strong>in</strong>g.Contractor’s devotion to learn about lean pr<strong>in</strong>ciples wasappreciated by the client and they shared the cost forlean consultancy to deliver higher performance.25

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