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the ISFC39 Proceedings - International Systemic-Functional ...

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Papers from <strong>the</strong> 39th ISFCinstantiation cline. At one end, “potential” is what an artefact can mean. In this regard, Kressand van Leeuwen’s (2001) “stratification” model is useful for exploring <strong>the</strong> meaningrepertoire of multimodal semiotic artefacts: discourse, design, production as well asdistribution. After a “movement through <strong>the</strong> network of meaning potential” (Halliday 1985:10), we arrive at <strong>the</strong> o<strong>the</strong>r end of <strong>the</strong> cline, <strong>the</strong> actual artefact. Thus, by viewing semioticartefacts as a dynamic process as well as an instance, we can more fully understand <strong>the</strong> natureof meaning making by semiotic artefacts in a dynamic ecosocial environment.uChoices in System NetworksConsidering that choices are constantly being made along <strong>the</strong> developmental trajectory oftourist site entry tickets, we thus need a dynamic framework to model <strong>the</strong> change ofmeanings. From within <strong>the</strong> domain of SFL, numerous studies have been done in this regard(e.g. O’Donnell 1987 in <strong>the</strong> form of system networks; Ventola 1987 in <strong>the</strong> form offlowcharts). In <strong>the</strong> tentative model (Figure 1), system networks are chosen to dynamicallytrack and locate <strong>the</strong> “constituent activities” (Thibault 2004) that are relevant to <strong>the</strong> meaningmaking of tourist site entry tickets in <strong>the</strong> ecosocial environment. However, it still needsfur<strong>the</strong>r research to test and to improve <strong>the</strong> framework in order to enhance its capability ofdynamic modelling.Figure 1: A tentative analytical framework for a tourist site entry ticket (I am grateful toWendy L. Bowcher for proposing <strong>the</strong> structure of <strong>the</strong> framework used in this paper and alsoas a key part of my Ph.D. project)uDevices for Realising Cohesive RelationsAlthough Figure 1 is only presented as a linear progression along <strong>the</strong> developmentaltrajectory, it is expected that relations among constituent activities as well as among allsystems of order can also be shown in this model. Previous studies on cohesive devices (e.g.175

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