Lighting Design + Application • October 2003 - Illuminating ...

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PROFILEPHOTO: SCOTT STEPHENS, ILLUMINATING CONCEPTSExcept for a dozen of our projects, which include themeparks like Universal Islands of Adventure and the HeronCity projects in Europe, we have not seen an explosion butrather a steady growth in creating holistic environments.Certainly, one can look at the massive ‘theming’ in LasVegas and see how successful most of those projects are.The interesting thing is that very few of them have usedlight in motion, coupled with sound and special effects tocreate a real immersion experience.”Las Vegas will set the tone for other applications, predictsHarwood. “I’m confident that more creative use of allforms of media will proliferate on the Strip. This will trickledown to other public spaces, like Compuware’s headquartersin Detroit, Jimmy Buffet’s Margaritaville’s and thenext mega-mall coming soon to a location near you.”Harwood is also quick to separate true immersion fromisolated special effects. “Just because we see lights, hearmusic and watch a water feature does not mean we havecreated an immersion experience. The real trick is mediafusion—and this is the next wave coming. IC has spent sixyears and tons of money developing software that literallygets inside of all of these sensory elements and creates avehicle for them to work seamlessly with each other orseparately; the goal being to make the sum greater thanDetroit’s Comerica Park, home of the baseball Tigers, providesperhaps the best “immersion experience” of any major sportingvenue. Outside, the undersides of the upper decks glow withcolor all year round; from tiger stripes to red, white and blue.IC implemented an immense “home run” show system thatincorporates intelligent lighting, park-wide audio, a 120-ft longperformance water feature and a string of strobe fixtures thatring the stadium’s roof. When a home run is hit, one of25 buttons on a touch screen interface is pushed to unleashthe entire light, water, sound and strobe performance.the individual pieces. Further, animation still requires electro-mechanicalequipment. The next years will see areporting protocol that helps us and our clients maintainthe show quality. Our MediamorFX software already trackseverything but the condition of the lamps and motors inthe fixtures and is ready to do the rest when our industryswitches over to the new two-way communications.”Then there’s the challenge e-commerce might pose tothe retail immersion experience. Simply put, will thoseincreasingly gravitating to Amazon.com et. al. respond tothe bells-and-whistles of themed environments? Neverfear, says Harwood. “I think the next tickler for e-commerceis for people to log on to cameras in real stores aswell as virtual ones. Home shoppers can talk to a live salesassistant and pick what they want over the Internet.Imagine a personalized version of the Home ShoppingNetwork. We will be ready to give them a real show whenthat happens.”No doubt, the show will be something to behold.PHOTO: SCOTT STEPHENS, ILLUMINATING CONCEPTSAn array of lighting, sculpture, video and audio serve to helprelax travelers as they flow through the British Airways Terminalat JFK. The vast expanses of glass across the front façade weretreated with light diffusing film that allows colored andpatterned projection to be viewed as you approach the entrance.Over 80 intelligent High End Systems moving lights combineto produce ethereal shows within the lobby areas.. . . . . . . . . . . . . . . . . . . November . . . . . 2003 . . . LD+A . . . . 38. . www.iesna.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .P R O G R E S S R E P O R T 2 0 0 3PrOgREsSREPoRT2003The 2003 Progress Report is loaded with the latest developments in theart and science of lighting. New products, publications, applications—128 in all—are presented here by the Progress Committee for the benefitof the IESNA membership.If LD+A and www.iesna.org are your only exposure to this review, you’remissing out. Each year at the IESNA Annual Conference, the Committee goesto great lengths to make the presentation entertaining as well as educational.This year’s presentation in Chicago featured a send-up of the city’s icons,including Siskel & Ebert, as well as a spoof of the film and musical “Chicago.”That’s Chicago... and this is the 2003 Progress Report.PrOgREsS comMitTeE RosTErPaula ZiegenbeinChairOSRAM SYLVANIAHoward LewisVice ChairLighting AlternativesEric LindSecretaryLutron ElectronicsBruce Belfer*The Belfer GroupKristin Bernick*MidStates LightingWilliam Busch*Day-Brite/Capri/OmegaRobert Catone*Guth LightingJohn ColeBoyd CorbettLightologyJerry FlautoGE Lighting Co.James FowlerRambusch LightingDon Fraley*Dauphin ElectricClaudia Gabay JonesElectra-LumeJohn GreenHolophaneAndrea HartranftCM Kling & AssociatesThomas Hunter*Lithonia LightingPeter JacobsonConsolidated Edison of NYDavid KinkaidMichael KleinMetropolitan Engineering, Inc.David Krailo*OSRAM SYLVANIAMark LeinCooper LightingWilliam Maiman*ESTAKathleen PackardBNA Consulting EngineersEdwin RambuschRambusch DecoratingCompanyWilliam RyanPhilips Lighting Company.Anthony SerresAWS ConsultingGregory WidmanCooper Lighting*Advisory Member. . . . . . . . . . . . . . . . . . . . . . . www.iesna.org . . . . . . . . 39. . LD+A . . . November . . . . . 2003 . . . . . . . . . . . . . . . . . . . . .
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Page 12 and 13: GREEN IDEASTaking the LEED in Light
Page 14 and 15: ENERGY ADVISORWillard L.Warren,PE,
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Page 18 and 19: VOLUME 33, NUMBER 11 • NOVEMBER 2
Page 20 and 21: IIDA Program To Include Energy andE
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Lighting Design + Application • October 2003 - Illuminating ...

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