Click for PDF of QEP Document - Southeastern Technical College
Click for PDF of QEP Document - Southeastern Technical College
Click for PDF of QEP Document - Southeastern Technical College
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63What is <strong>Southeastern</strong> <strong>Technical</strong> <strong>College</strong>’s Quality Enhancement Plan?<strong>Southeastern</strong> <strong>Technical</strong> <strong>College</strong>’s <strong>QEP</strong> is to strengthen students understanding <strong>of</strong> math that is utilized inour Health Science programs. This will be accomplished by all Health Science Students taking a coursespecifically designed to integrate mathematics with healthcare applications. This course will be at noexpense to the student and books will be provided.Why this <strong>QEP</strong>?Based on internal research <strong>of</strong> faculty and students it was determined that additional Health Sciencemath skills were needed in our students to help them succeed in the Health Science programs. To betterprepare our students <strong>for</strong> their Health Science program, STC has decided to enhance its Health Sciencestudents understanding <strong>of</strong> how math and medical applications are associated in the healthcare field.This will not only increase student learning, but assist in student confidence in mathematicalapplications, help in student retention, and produce a higher quality healthcare pr<strong>of</strong>essional.IV. Target AudienceGenerally speaking, STC’s <strong>QEP</strong> will be mass marketed to all individuals associated with the college.However, the majority <strong>of</strong> the promotional ef<strong>for</strong>t will be directed to students, faculty, and staff.V. BrandingContestThe first component <strong>of</strong> branding the STC <strong>QEP</strong> will be the “Name the <strong>QEP</strong> Contest”. Students, faculty,and staff will be encouraged to submit their entries <strong>for</strong> a chance to win $100 in cash. A panel will beassembled to review the entries and the winning name will be chosen. Contest will conclude March19th and winner will be announced on March 26 th .Logo DevelopmentBeginning the week <strong>of</strong> March 26 th , ef<strong>for</strong>ts will be underway to create/choose a logo to coincide with the<strong>QEP</strong> name. Pr<strong>of</strong>essional logo creation companies will be contacted as well as in house logo creation willoccur. The new logo will be selected by May 2012. The existing contest panel will once again be utilizedin the selection <strong>of</strong> the logo.VI. Marketing StrategiesSTC <strong>QEP</strong> marketing strategies will be implemented in monthly “waves” <strong>of</strong> promotional activities. Anyprint media will be reviewed on a monthly basis to keep the content fresh and current. Here is a brieflist <strong>of</strong> promotional activities.Screen SaversOn-campus FlyersDesktopsANGELEmail blasts<strong>QEP</strong> “party”Promotional productso Book markso Pens/pencilsFacebook pageT-shirtsPage 63
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