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Click for PDF of QEP Document - Southeastern Technical College

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64VII. Marketing GoalsThe goals <strong>for</strong> the marketing <strong>of</strong> the <strong>QEP</strong> are quite simple:Ensure that the overwhelming majority <strong>of</strong> students, staff and faculty are both aware <strong>of</strong> the <strong>QEP</strong>and have had a chance to participate in the <strong>QEP</strong> creation and implementationThe following is a tentative calendar <strong>of</strong> the <strong>QEP</strong> marketing project:March 2012:Name the Campaign ContestSelect the name <strong>of</strong> the campaign from contest entriesApril 2012:Logo SelectionNaming/BrandingMay 2012:Consider activities/events/parties to provide exposure.Consider creation <strong>of</strong> promotional products to deliver to new students <strong>for</strong> Summer 2012July 2012:Selection <strong>of</strong> promotional productsAugust 2012:Purchase Promotional products<strong>QEP</strong> Class to begin<strong>QEP</strong> Marketing BudgetFY 2013 $10,000FY 2014 $500FY 2015 $500FY 2016 $500FY 2017 $500Total Budget: $12,000FY 2013 Expenditures:500 Stadium Cups with Name/Logo: $7451000 Javelin Pens: $490T-shirts <strong>for</strong> Faculty/Staff (144): $4,000Keychain (300): $425Breakaway Lanyard (300): $640Twist n Chill Fan (500): $565Miscellaneous: $3135$10,000Page 64

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