City of Stoke-on-Trent Local Transport Plan 3 Focus Groups

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AECOM <strong>City</strong> <strong>of</strong> <strong>Stoke</strong>-on-Trent Local Transport Plan 3 33Capabilities on project:Transportation3.4.6 Car UsersParticipants in the car user group sorted the 17 policies int<strong>of</strong>our groups. These were then labelled: access improvements;environmental; health; and business strategy.- Policies included within ‘access improvements’ coveredimproving access to education, training and healthcarefacilities, attracting investment and supporting the economy.- The ‘environmental’ group included policies aimed atreducing the reliance on oil based transport and reducingpollution and carbon emissions.- The ‘business strategy’ group included policies thatreferred to improving the internal environment, supportingbusinesses and rejuvenating the area.- Policies in the ‘health’ group covered reductions in obesityand the numbers <strong>of</strong> people in ill health as well asencouraging the use <strong>of</strong> sustainable modes <strong>of</strong> transport.The ‘health’ group was felt by the group to be the mostimportant. This was followed in importance by the‘environmental’ group and the ‘access improvements’ group.The ‘business strategy’ group was thought to be the leastimportant. The policies deemed to be most important in eachgroup were:- Continue to reduce the risks <strong>of</strong> death or serious injuriesassociated with transport (Access improvements)- Reduce the reliance on oil based transport – Increasetransport efficiency (Environmental)- Tackle the high numbers <strong>of</strong> people in ill health and/orclaiming incapacity benefits (Health)- Improve the internal environment through ‘place’ schemeswhich manage traffic and enhance pedestrian movements(Business strategy)A full list <strong>of</strong> the policies by group can be seen in Table 3.6.The policies in the ‘health’ group were felt to be most urgent,needing to be implemented in the next five years, whilst thepolicies in the ‘environmental’ group were felt to be the leasturgent. Policies relating to health were felt to be the mostimportant for car users. It was thought that health policieswere able to underpin other policies.“Well, tackling the high number <strong>of</strong> people in ill health isthe priority.”“You’ve got to look after your health or you’ve gotnothing else, have you, really?”The group felt, however, that improving the health <strong>of</strong> peoplewithin <strong>Stoke</strong>-on-Trent was dependent upon improving the localenvironment.“You want a good environment to live in, don’t you, ifyou’ve got a good environment your health is going to,everything’s going to help.”The environment was also thought to underpin the economy asit was felt that an unattractive area would act as a barrier tooutside investment.“You’ve got to make the area attractive before you’regoing to attract businesses, aren’t you, because we’vegot this north south divide and we’re not really takeninto consideration and I think really you’ve got to do agreat deal to improve.”“Well, you’ve got to attract people and unless they findthe area attractive and potentially having lots <strong>of</strong>business there they’re not going to come, are they.”The group pointed to the new healthcare centres as anexample <strong>of</strong> poor access the facilities.“They’re building these massive bloody health centres,aren’t they and they’re knocking down the local ones.”“But they’re not accessible, are they, because they’rebuilding one in Cobridge, who’s going to get there?”“Well, they built one where the Kings Arms is.”“So they’re getting rid <strong>of</strong> all the little ones and peoplehave got to travel to the big ones.”“By the time you’ve got there because <strong>of</strong> the trafficyou’re better.”Improving access in general was seen to lead to other benefitsincluding encouraging people to use more sustainable forms <strong>of</strong>transport.“I think if you put access first, if they improve access,these two come hand in hand with improving access.That’s like improving the whole <strong>of</strong> the gateway, so thecycle bikes, so if they did the cycle tracks and theyimproved the walkways and everything else, youraccess would get better where your health would comehand in hand, then, wouldn’t it, really.”
AECOM <strong>City</strong> <strong>of</strong> <strong>Stoke</strong>-on-Trent Local Transport Plan 3 34Capabilities on project:TransportationTable 3.6: Policies prioritised: car usersPolicyContinue to reduce the risks <strong>of</strong> death or serious injuriesassociated with transportIncrease the labour pool and increase the area in which thepopulation can realistically workPromote the development <strong>of</strong> community facilitiesAttract inward investment through improving the appearance <strong>of</strong>the city centre and its gatewaysImprove access to further education and training opportunitiesImprove access to healthcare facilitiesSupport the development <strong>of</strong> the visitor economyReduce the reliance on oil based transport – Increase transportefficiencyGroupAccessimprovementsAccessimprovementsAccessimprovementsAccessimprovementsAccessimprovementsAccessimprovementsAccessimprovementsGroupRankPriority 5 years 15 years3 1 3 2 3 3 3 4 3 5 3 6 3 7 Environmental 2 1 Reduce carbon emissions Environmental 2 2 Reduce air pollution Environmental 2 3 Reduce the noise impacts <strong>of</strong> transport Environmental 2 4 Tackle the high numbers <strong>of</strong> people in ill health and/or claimingincapacity benefitsHealth 1 1 Reduce obesity in the local population Health 1 2 Encourage the use <strong>of</strong> sustainable modes <strong>of</strong> transport (buses,walking, cycling etc)Improve the internal environment through ‘place’ schemeswhich manage traffic and enhance pedestrian movementsSupport Core Strategy policies to rejuvenate the area includingimprovements to housing, and the development <strong>of</strong> land foremploymentSupport existing businesses in maintaining their productivityHealth 1 3 BusinessstrategyBusinessstrategyBusinessstrategy4 1 4 2 4 3
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City of Stoke-on-Trent Local Transport Plan 3 Focus Groups

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