POST HARVEST PROFILE OF POTATO - Agmarknet

The institutions involve in the marketing channels of potato as follows:1) Producer State Marketing Agencies Retailer Consumer2) Producer Co-operative Societies Retailer Consumer3) Producer NAFED Retailer Consumer4) Producer Marketing Federation (MARKFED) Retailer Consumer ExportSTATE MARKETINGAGENCIESPRODUCERNAFEDCO-OPERATIVESOCIETIESMARKFEDRETAILERCONSUMEREXPORT5.2 Marketing Costs and Margins : Marketing costs: Marketing costs are the actual expenses required forbringing potato from farm gate to the consumers. It includes the following:Handling charges at local pointsAssembling chargesTransportation and storage costsHandling charges by wholesaler's and retailer to consumersExpenses on secondary services like financing, risk taking and marketintelligenceProfit margins taken out by different agencies.48