POST HARVEST PROFILE OF POTATO - Agmarknet

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1. 2. 3.5. Agricultural ProduceMarket Committees(APMCs)► Providing market information on arrivals, prevailingprices at different markets through display boards,public address system, etc.► Providing information of other markets.► Organising training programmes, tours, exhibitionsfor farmers and other beneficiaries.6. State AgriculturalMarketingDepartments/Directorates7. State AgriculturalMarketing Boards8. Akashvani Kendras ofNew Delhi/ State capitals/other cities9. Doordarshan Kendras ofNew Delhi/ / Statecapitals/ other cities Kisan call centre :► Provide agricultural marketing related information.►Arranging publicity programme throughdemonstration, farmers’ meetings etc.► Dissemination of information through literature, Radioand T.V. Programmes► Providing market related information by co-ordinatingall market committees in the state.► Arranging training facilities to farmers and otherbeneficiaries.► Organizing seminars, workshops and exhibitions onagricultural marketing.► Broadcast programmes to disseminate the marketinginformation on agriculture.► Telecast programmes to disseminate marketinginformation on agriculture.The Deptt. of Agriculture and Co-operation (DAC), Ministry of Agriculture, Govt.ofIndia launched Kisan Call Centres on January 21 st ,2004 throughout the country. It hasthe objective of affording instant solution to the problems faced by the farmers duringcrop cultivation under diverse challenging situations and facilitating their fullcomprehension by the use of local language. The call centres are acting as compositehelp centres which consist of a complex telecommunication infrastructure, computersupport and human resources organized to manage effectively and efficiently thequeries raised by farmers instantly in local languages. The subject matter specialistsusing telephone & computer are used to interact with farmers to understand theirproblems and answer their queries as soon as possible. This is a new dimension inagriculture extension management which makes the full use of on-going information andcommunication revolution by connecting the farming community in the remotest areas ofthe country with the experts of agricultural field. By tackling the difficulties of thefarmers, a close linkage is established among the key stakeholders in extension system– agricultural scientist, extension functionaries, farmers and marketing agencies.Potato farmers are availing this facility through anationwide toll free number - 1551.52
7.0 ALTERNATIVE SYSTEM <strong>OF</strong> MARKETING :7.1 Direct marketing:The direct marketing system enables the farmers to meet the specific demand ofwholesalers, traders, consumers according to their preferences from the farmersinventory of graded and certified produce on one hand and on other hand helps thefarmers to take advantage of favourable prices. This system encourages the farmers toundertake sorting, grading and quality marking at their farms. This model has beenintroduced in the name of APNI MANDI in Punjab and in the name of RYTHU BAZARSin Andhra Pradesh for fruits and vegetables.7.2 Contract marketing:The “Contract marketing” is a system in which the commodity is marketed byfarmers under a pre-agreed buy-back contract with an agency engaged in trading orprocessing. In contract marketing, a producer will produce and deliver to the contractor,a quantum of required quality of produce, based upon anticipated yield and contractedacreage, at a pre-agreed price. In this agreement, agency contributes input supply andrenders technical guidance. The company also bears the entire cost of transaction andmarketing. By entering in to contract, farmer’s risk of price reduces and the agencyreduces the risk of non-availability of raw material. The inputs and extension servicesprovided by the agency include improved seed, credit, fertilizers, pesticides, farmmachinery, technical guidance, extension, marketing of produce etc. In presentscenario, Contract marketing is one of the way by which producers, especially smallfarmers, participates in the production of good quality potato to get higher return.Contract Farming enables producers to adopt new technologies to ensure maximumvalue addition and access to new global markets. It also ensures efficient post harvesthandling and meeting specific needs of customers.In such arrangement, the purchaser, may be exporter or processing unit,generally provides inputs, technical know-how and financial support. Thus sharing therisk by both the, buyers and sellers. It is an approach that can contribute to increasedincome to farmers, avoidance of risk of adverse price fluctuation, and higher profitabilityto sponsors. Many companies have entered into contracts with farmers for productionand marketing of agricultural produce including potato.As for example, the Himalaya International Ltd. (HIL) has made backward linkagethrough contract farming in potatoes with farmers of Ponta Sahib in Himachal Pradesh.In this system, company is providing seeds, organic manure and total technology to 150farmers during 2005, the company has introduced baby potato skin stuffed with cheeseand tomatoes for rapidly growing market involving constant innovation and diversity ofcuisine. Being potato content low starch and high fibre content, these potatoes arebetter for health than large potatoes. The HCL is exporting IQF frozen potatoes to U.S.Aand U.K.53
Page 6: 2.0 PRODUCTION :2.1 Major producing
Page 10 and 11: 3.0 POST HARVEST MANAGEMENT :3.1 Po
Page 12: 3.2 HARVESTING CARE :3.2.1 Harvesti
Page 15 and 16: 3) POWER OPERATED POTATO GRADERFunc
Page 18 and 19: III) Grade Specifications for Expor
Page 20 and 21: iii) Grade Designation and Definiti
Page 22 and 23: As per Codex, the Potato products s
Page 24 and 25: 3. ESSENTIAL COMPOSITION AND QUALIT
Page 26 and 27: tolerances in respect of external d
Page 28 and 29: Recommended International Code of P
Page 30 and 31: Materials used for Packaginga) Hess
Page 32 and 33: Sprouting in stored potato is alway
Page 34 and 35: Raised sand / soil platform of heig
Page 36 and 37: ) Storage at 10-12 o C :This storag
Page 38 and 39: 3.7.4 Pledge Finance System :The In
Page 40 and 41: 1. 2. 3. 4.1) Kolkata Burrabazar Po
Page 42 and 43: Table No. 12Percentage of Potato De
Page 44 and 45: 4.3 EXPORT AND IMPORT :Export :Indi
Page 46 and 47: In this process, the exporter has t
Page 48 and 49: 4.4 MARKETING CONSTRAINTS AND SUGGE
Page 50 and 51: The institutions involve in the mar
Page 52 and 53: 6.0 MARKETING INFORMATION AND EXTEN
Page 56 and 57: In West Bengal, a similar system to
Page 58 and 59: co-operative marketing of agricultu
Page 60 and 61: The benefits of future trading :•
Page 62 and 63: 1. 2. 3. 4.3) SCHEME FOR►To promo
Page 64 and 65: 1. 2. 3.S.H.Gs are the selfmanaged
Page 66 and 67: 9.0 PROCESSING AND UTILISATION :9.1
Page 68 and 69: 10.0 DO'S & DON’TS :DO’S Harves
Page 70: 11.4 Other related documents:1. Pro

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