Diversification "out of the box" - Roland Berger

1.3 EXAMPLEThe definition of core business and "satellites" should bebased on a sharing analysis (and size/ financial performance)Project example (Related Diversification)RELATEDNESS ANALYSISCORE DEFINITIONCapability sharingCost sharingCustomer sharingABCDA B CA 100% 8% 5%BA 8% B 100% C 13%DA C100% 5% 8% 13% 5% 100% 10%B A D 8% B 10% 100% C 60% 13% D 80% 50%C100% 5% 8% 13% 5% 100% 10% 80%D8% 10% 100% 60% 13% 80% 50%100%5% 13% 100% 80%10% 60% 80% 100%D10%50%80%100%"UnrelatedBusinesses"PackagingProcessingConsumerBusinessProjectBusinessPro-fessionalRelatedBusinessesCoreBusinesses> Assessment of relatedness of businessesby using three main criteria (andrespective sub-criteria)> Calculation of "economic relatedness" asweighted average of criteriaMROAutomotiveElectronicsDetailed input for concrete synergies measuresPortfolio logic with indication for "role of the center"Source: Project example13