Diversification "out of the box" - Roland Berger

2.3RELATED DIVERSIFICATIONIndicators for growth potentials beyond the core business canbe identified along three dimensionsUntapped platformsNeglected customer assetsDisregarded capabilities> Robust leadership positionin a niche segment (nomatter of size)> Unusual success despitelow attention> New emerging customersegments (with attractive profitpool)> Historic, i but "forgotten""customer segments> Opportunity to bring a corecapability to the next level(e.g. to become a "marketmaker")> Extension of capability to a> Diffuse but similar/comparable activities iti across> Niches that can be identified"one by one"new market> Potential ti to combine a corebusinesses that might formcapability with an externalthe basis for a newasset (e.g. via M&A) or withopportunityalready existing assetselsewhere in the company33