Diversification "out of the box" - Roland Berger

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2.3BACKUPSeveral moves beyond the core business have been successful> Supply > to demand focus (diamonds retail)> Audio equipment to automotive "infotainment" leader (OEM supplier)> Financial supermarket to leading credit card issuer> Comic book to movies and branded products> Newspaper to book and DVD publisher> Food products to food services business> Macs to iPod led music and content distributor> Local grocer to logistics driven #1 UK retailer34
2.3UNRELATED DIVERSIFICATIONConglomerates: Focus is on unrelated diversification, butlimited strategic diversity allowing for parenting advantagesProject exampleHANIEL PORTFOLIO LOGIC> Focus on services and retail/wholesale> System business, with– high value add– high capital turnover– high repeatability– high entry barriers> Leading market position> Growth from own cash flow> No restructuring cases> etc.RECENT DEVELOPMENTS> Divestiture of "Xella" building materialbusiness (not fit to portfolio logic)> Internationalization launched to repeatsuccessful business models> Restructuring initiatives for underperformingbusiness units driven by corporate holdingAllowing for superior parenting through similar success factors andreduction of complexity (e.g. applicableness of same performance figures)35Source: Roland Berger35
Page 1 and 2: Diversification "out of the box"Mun
Page 3 and 4: A. OUR APPROACH -A structured conce
Page 5 and 6: Our modular approach consists of fo
Page 9 and 10: 1.1A proper bottom-up portfolio seg
Page 11 and 12: 1.1BACKUPWrong business definition
Page 13 and 14: 1.3 EXAMPLEThe definition of core b
Page 15 and 16: 1.4ILLUSTRATIVEPortfolio options sh
Page 17 and 18: 1.4ILLUSTRATIVETop-down targets for
Page 21 and 22: 2.1BACKUPThe portfolio logic need t
Page 23 and 24: 2.2ILLUSTRATIVEThe arithmetic for v
Page 25 and 26: 2.2EXAMPLE"Underperformer" business
Page 27 and 28: 2.3RELATED DIVERSIFICATIONIdentifyi
Page 29 and 30: 2.3RELATED DIVERSIFICATIONOdds of s
Page 31 and 32: 2.3RELATED DIVERSIFICATIONIdentifie
Page 33: 2.3RELATED DIVERSIFICATIONIndicator
Page 37 and 38: The ability of the holding to contr
Page 39 and 40: Successful organizations design a c
Page 41 and 42: … that vary by the adopted modelO
Page 43 and 44: BACKUPResources needed at the cente
Page 45 and 46: ILLUSTRATIVEThe role of the corpora
Page 47 and 48: EXAMPLEAustralian conglomerate Wesf
Page 49 and 50: E. ROLAND BERGER - Our experienceRo
Page 51 and 52: Excellence in strategy consultancy
Page 53 and 54: Our expertsHauke MojePartnerFlorian

Diversification "out of the box" - Roland Berger

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