The South African Tourism Planning Toolkit - Department of Tourism

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involved in the planning process. You can circulate this via email or fax these to relevantindividuals to create interest in the planning process and will allow for informed discussions withthose you wish to consult.The rationale should: If there is no tourism function in your municipality, you should motivate why you thinkthat tourism could be important and what benefits it could bring to your area. If there is already a tourism function instituted in your local government, then you shouldmotivate why strategic planning could help to improve the performance of the tourismsector locally. Outline how you will prepare for the planning process. Outline the planning process and provide a schedule of events and timeframes. Outline what resources you will need to undertake the process.Make the rationale widely available internally and to select stakeholders. By going through therationale they will not only be better prepared to participate but may give you importantfeedback that you can incorporate into planning process and workshop agendas.Consult and win supportGo on a concerted drive to win support from the following: Senior level individuals that you report to and who will be part of approving the planningprocess or the strategy that is developed. Relevant decision makers in the local government. Stakeholders especially those who will be part of developing and implementing thetourism plan. Representatives from the business (including SMMEs) and community.Plan the planning processThere will be a number of meetings or workshops necessary to undertake the planning. Youshould work through carefully how many meetings are necessary, what is the purpose of eachmeeting and what the agenda for the meeting will be.Do not let the planning process run for too long as it could lose momentum. Generally, theplanning process should not last more than about three months.Make sure that the leadership of your organisation shows open support for the process,approves the planning process and instructs targeted participants from within the localgovernment to attend. Where appropriate, get the leadership to directly speak to external andcommunity representatives to attend.We have referenced an example of a planning process that could be adopted.Use a planning facilitator, if necessaryDetermine if you need a planning facilitator who could help you undertake the planningprocess. This may be required if: No one is available internally who has experience with strategic planning. Previous strategic plans have failed. The leadership feels it necessary to have an independent facilitator. If there is any controversy or too many strong competing ideas about the likely strategyamongst the potential participants whether from within the organisation or from businessor the local community.The planning facilitator should be someone who is experienced with tourism strategic planningand has worked previously with local governments. He/she should preferably be someone whois innovative about planning processes and has meaningful ideas for successful tourismplanning.58
For further information you can refer to the following documents either on the web or in theattached References Folder: London Development Agency; A Toolkit to help your visitor management planning5.7 Toolbox 5: Apart From the Information in the Situation Analysis Toolbox, isthere a need to do more research and analysis?5.7.1 SWOT and PEST analysisStrategic planning need not be an expensive process. Here you will learn planning tools thatare easy-to-use and practical. In this section you will: Learn how to do a PEST analysis Learn how to do a SWOT analysis Basic analysis of PEST & SWOTSWOT and PEST are tools that aid strategic planning. It makes us aware of all the forcesacting upon the organisation within the internal and external environments. This environmentconsists of:i) The internal environment e.g. staff (or internal customers), office technology, wagesand finance, etc.ii) The micro-environment e.g. our external customers, agents and distributors,suppliers, our competitors, etc.iii) The macro-environment e.g. Political (and legal) forces, Economic forces, Socioculturalforces, and Technological forcesPEST and SWOT are both easy-to-use tools that work best in group and brainstormingdiscussions.NOTE: These analyses are both subjective – the result will depend on the people who arepresent and two groups can have two different outcomes. These analyses should therefore beused as a guide and not out-and-out prescriptions.5.7.2 PEST AnalysisPEST is an acronym with each letter representing a subject in a table. PEST analysis allowsthe organisation to gauge the external environment. These are issues concerning the Political(including legal factors), Economic, Social and Technology factors affecting your organisation.First, a table is drawn up with each factor used as a heading per table box:Political (Including Legal) FactorsEconomic FactorsSocio-cultural FactorsTechnological FactorsThe organisation then fills in the table by listing all the factors that affects the organisationwithin the relevant issue. For example, the organisation merely fills in all the Political factorsinfluencing the organisation and its target markets (businesses, visitors, local residents,59
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The South AfricanTourism PlanningTo
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6. CAPACITY BUILDING TOOLKIT ......
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The South AfricanTourism PlanningTo
Page 8 and 9: The tourism toolkit for local gover
Page 10 and 11: A New Way of Planning for TourismIn
Page 12 and 13: Social/Cultural EnvironmentProtects
Page 14 and 15: 1.6 Purpose of the Tourism Planning
Page 16 and 17: development plans for water service
Page 18 and 19: Assist in training - in building lo
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Page 22 and 23: The model can be used to check the
Page 24 and 25: This toolbox answers the following
Page 26 and 27: Toolbox ResourcesThe table below he
Page 28 and 29: Furthermore, a number of South Afri
Page 30 and 31: Local government also controls the
Page 32 and 33: Two 7-day studies should be done du
Page 34 and 35: 4.4 NATURAL ASSETS MANAGEMENT TOOLB
Page 36 and 37: A. Portfolio ModelWork from ground
Page 38 and 39: People do not want to visit unattra
Page 40 and 41: 60% to 80%.........................
Page 42 and 43: oversupply in the product range and
Page 44 and 45: For further information you can ref
Page 46 and 47: 4.8.2 Benefits of This ToolboxCommu
Page 48 and 49: Individuals - people interested in
Page 50 and 51: There should be an establishment of
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Page 54 and 55: 5.4.1 Delivery orientationA major c
Page 56 and 57: 5.5 Toolbox 3: Why Is There A Need
Page 60 and 61: environment, communities, etc) in t
Page 62 and 63: Questions you may ask when furnishi
Page 64 and 65: 5.8 Toolbox 6: What model should be
Page 66 and 67: This is just an example. You should
Page 68 and 69: Visitors: At least 80% of all visit
Page 70 and 71: 5.10 Toolbox 8: Communication and c
Page 72 and 73: Visitor purpose (reason for travel)
Page 74 and 75: As a final note for product develop
Page 76 and 77: iii) Public RelationsPublic relatio
Page 78 and 79: Investment must be prioritised for
Page 80 and 81: f) Prioritisation of Infrastructure
Page 82 and 83: opportunities for business tourism.
Page 84 and 85: 2. Fragmentation and incoherence in
Page 86 and 87: support of this overall vision. The
Page 88 and 89: the sector as a whole if they are n
Page 90 and 91: Figure 12: Recommended Project Impl
Page 92 and 93: work in collaboration with both the
Page 94 and 95: Figure 14: Power/Interest Grid for
Page 96 and 97: Time BoundAligned3: Set Goals in Wr
Page 98 and 99: Is Mentoring Right for You? Even if
Page 100 and 101: The benefits of effective conflict
Page 102 and 103: Conflict in the workplace can be in
Page 104 and 105: Beckley, T.M., P.C. Boxall, L.K. Ju
Page 106 and 107: 5. Technology: Advancements in tech
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An EIA report for a tourism project
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http://www.researchandmarkets.com/r
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It helps to build commitment and su
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9. Should priorities be changed to
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Things that spoilt the visitRange a
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EnvironmentImpact of events on the
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A Note About CelebrationBe sure to
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Project Analysis TemplateT.001Purpo
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Market Analysis TemplateT.002Purpos
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Project RisksNo Tasks CompletionDat
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2. Required DocumentationAll applic
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completed and accepted by the local
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6) MeetingsThe Partnership will mee
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3) In which suburb or area do you l
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Con3Con4b) Have you ever been conce
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. Have you ever changed your local
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Municipal Integrated Development Pl
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YesNo9. If so, in your opinion what
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FUTURE CONSULTATIONThe Council is i
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For the following table we want to
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If No what is the reason for your v
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Newspaper advertising -5Newspaper/m
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-1 -2 -3 -4 -5Availability of Uniqu
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13. Did you pre purchase your …
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4. Where are you staying ………
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If YES: How many others is the expe
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-1 -2 -3 -4 -5 -6Comment………
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Crime Prevention Dept. Internationa
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12. Is the water supply adequate an
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The South African Tourism Planning Toolkit - Department of Tourism

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