The South African Tourism Planning Toolkit - Department of Tourism

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Visitors: At least 80% of all visitors to (name of local area) will recommend it to other visitors as a‘must see’ destination.Industry: 75% of tourism operators recognise XYZ city as a user friendly place to initiate, developand operate tourism businesses.Communities: At least 80% of residents are very supportive of XYZ’s initiatives for managing thegrowth of the tourism industry in the city.Environment: 75% of stakeholders (visitors, industry and communities) are supportive of how XYZ citymanages and reports on the impact of tourism on the environment.As noted, goals and objectives should be closely aligned. An example of this is noted below.Assuming your local area is not safe for visitors, then your goal and objective could be asfollows:GoalTo improve the safety of visitors to theareaObjectiveBy 2010, 95% of all visitors to the area willregard it as a safe place to visit.In this way there will be direct correlation between goals and objectives.68
5.9 Toolbox 7: Community OutcomesIn South Africa, an outcomes based approach has frequently been used when planning. TheNZ Toolkit provides useful insights into this aspect of tourism activities and is quoted below.An outcome is a desired result or state of affairs, that is, the things the community considersare important for its wellbeing (e.g. a vibrant tourism industry). In promoting that outcome themunicipality undertakes activities that contribute to the achievement of the outcome.Community outcomes are those things that the local community believes are in its interest andpromote its wellbeing. Outcomes therefore belong to the community – not to the municipality.The municipality does not have to adopt the outcomes and may not even agree with theoutcomes. It has to adopt these outcomes as part of the Batho Pele principles of putting peoplefirst.To promote these outcomes and local wellbeing, the local tourism function can: Facilitate the process; Monitor progress towards the achievement of community outcomes in conjunction withother parties; Consider what it should do to promote the achievement of community outcomes.The municipality will be one of a range of agencies that is capable of promoting outcomes, andneeds to consider its role alongside that of other agencies.The community outcomes process can: Stimulate debate about local needs and priorities (e.g. do we have/want a vibranttourism industry); Inform and guide the planning of local authorities and other agencies (identify thebenefits); Get local authorities working with other agencies (e.g. RTOs and local tourismbusinesses); Encourage people to take part in local affairs (promote the benefits of the process to thetourism sector); Provide a basis for communities to measure their progress (to what degree has theoutcome been achieved).The only requirements for the community outcomes process are that local authorities must: Involve other organisations or groups that can assist in identifying and promotingcommunity outcomes; Attempt to get the agreement of these groups to the process for identifying outcomesand for the relationship between these and any existing plans; Develop a process that encourages the public to participate; Get agreement of the groups to the processes for monitoring progress againstcommunity outcomes, if practicable.The end game of tourism is to promote sound community outcomes – keeping close to andlistening to the community and driving towards the community’s desired results will enhance thesustainability of local tourism.69
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The South AfricanTourism PlanningTo
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6. CAPACITY BUILDING TOOLKIT ......
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The South AfricanTourism PlanningTo
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The tourism toolkit for local gover
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A New Way of Planning for TourismIn
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Social/Cultural EnvironmentProtects
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1.6 Purpose of the Tourism Planning
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development plans for water service
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Page 26 and 27: Toolbox ResourcesThe table below he
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Page 36 and 37: A. Portfolio ModelWork from ground
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Page 40 and 41: 60% to 80%.........................
Page 42 and 43: oversupply in the product range and
Page 44 and 45: For further information you can ref
Page 46 and 47: 4.8.2 Benefits of This ToolboxCommu
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Page 54 and 55: 5.4.1 Delivery orientationA major c
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Page 58 and 59: involved in the planning process. Y
Page 60 and 61: environment, communities, etc) in t
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Page 66 and 67: This is just an example. You should
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Page 74 and 75: As a final note for product develop
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Page 80 and 81: f) Prioritisation of Infrastructure
Page 82 and 83: opportunities for business tourism.
Page 84 and 85: 2. Fragmentation and incoherence in
Page 86 and 87: support of this overall vision. The
Page 88 and 89: the sector as a whole if they are n
Page 90 and 91: Figure 12: Recommended Project Impl
Page 92 and 93: work in collaboration with both the
Page 94 and 95: Figure 14: Power/Interest Grid for
Page 96 and 97: Time BoundAligned3: Set Goals in Wr
Page 98 and 99: Is Mentoring Right for You? Even if
Page 100 and 101: The benefits of effective conflict
Page 102 and 103: Conflict in the workplace can be in
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Page 106 and 107: 5. Technology: Advancements in tech
Page 108 and 109: An EIA report for a tourism project
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EnvironmentImpact of events on the
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A Note About CelebrationBe sure to
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Project Analysis TemplateT.001Purpo
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Market Analysis TemplateT.002Purpos
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Project RisksNo Tasks CompletionDat
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2. Required DocumentationAll applic
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completed and accepted by the local
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6) MeetingsThe Partnership will mee
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3) In which suburb or area do you l
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Con3Con4b) Have you ever been conce
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. Have you ever changed your local
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Municipal Integrated Development Pl
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YesNo9. If so, in your opinion what
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FUTURE CONSULTATIONThe Council is i
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For the following table we want to
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If No what is the reason for your v
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Newspaper advertising -5Newspaper/m
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-1 -2 -3 -4 -5Availability of Uniqu
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13. Did you pre purchase your …
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4. Where are you staying ………
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If YES: How many others is the expe
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-1 -2 -3 -4 -5 -6Comment………
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Crime Prevention Dept. Internationa
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12. Is the water supply adequate an
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The South African Tourism Planning Toolkit - Department of Tourism

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