The South African Tourism Planning Toolkit - Department of Tourism

PROJECT FRAMEWORK FOR IMPLEMENTING THE HRD STRATEGY FOR THE TOURISMSECTORFigure 13: Framework for Implementing HRD Strategy in Tourism Sectorii. The Governance and Administration Task ForceThe Governance and Administration Task Force will take responsibility for all organizationaland structural initiatives which are essential for the implementation of the strategy. Theseinitiatives are essentially concerned with issues related to governance and organizationalsupport for HRD. Again, here, the task force will plan a special but transitional role in thestructure for implementation. It will also be constituted of government officials and industryrepresentatives, and will be given whatever authority is required to “make a difference” in themanner in which the sector’s business is conducted. The work of the Governance andAdministration Task Force is critical to the success of the strategy. Unless the unsettlingmatters related to structures and governance are confronted and overcome, the prospects ofthe success of the strategy will be significantly compromised. Here, it is expected that there willbe extensive industry leadership in crafting structures and processes which strengthens theperformance of the sector.iii. The Promotion and Advocacy Task ForceThe Promotion and Advocacy Task Force will undertake the responsibility of facilitating acommunication and awareness within the sector in order to create an environment for success.The work of this task force is that of mobilizing support and building positive sentiments whichwill ensure the success of the strategy. The assignment is subtle, but critical. The task forcewill run five promotional and public relations programmes which will be in effect the five projectsthat are assigned to the body. These projects are both public relations and educationprogrammes and will serve as mass communication instruments that could build unity of visionand coherence in the sector. The role of this task force is to extend the reach of the other taskforces, and to thereby create an environment for their success. As a result, this task force must91