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iif_kgpm_Dictionary_of_Media

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aberrant readingaberrant reading interpretation <strong>of</strong> atext in a way that was not intended orexpected by its authoraberration distortion <strong>of</strong> a videoimage, caused by a corrupt signal orimproper adjustmentAboriginal People’s Television Network[abbreviated as APTN] televisionnetwork launched in 1999 withheadquarters in Winnipeg (Canada)devoted to broadcasting the storiesand cultural interests <strong>of</strong> Canada’sFirst Nations. It is available nationallyon basic cable and via satellite.Web site: www.aptn.caabove-the-fold 1. top part <strong>of</strong> thefront page <strong>of</strong> a newspaper (storyand/or photo) that is visible whenthe newspaper is folded; 2. the mostvaluable part <strong>of</strong> a Web page, placedat the top part <strong>of</strong> the screen so thatthe user does not have to scroll downto see it; 3. any prominent story (inany medium)above-the-line advertising promotionalmessage for which a commissionis paid, such as commission foran ad in a magazine or a stand at atrade fairabove-the-title the location <strong>of</strong> creditsthat appear before the title <strong>of</strong> a movie(for example, the names <strong>of</strong> the starringactors, the name <strong>of</strong> the director,and the name <strong>of</strong> the producer)absence the exclusion <strong>of</strong> a sign (aword, a symbol) from a specific locationto show that the same positioncan be filled by other signs, but withdifferent meanings. For example, inthe sentence The . . . ate the cake,the empty slot can be filled by nounssuch as boy, girl, woman, or man.Absence is a technique for showingways in which meaning is determined.absence-<strong>of</strong>-language techniqueadvertising strategy employing theomission <strong>of</strong> taglines, slogans, or anyother kind <strong>of</strong> verbal commentary,suggesting implicitly that a product“speaks for itself.” Print ads withoutcaptions and TV commercial sceneswithout dialogue or explanationare common absence-<strong>of</strong>-languagetechniques. Sometimes, the techniqueis intended to provoke the viewerthrough the image.absolute cost actual cost <strong>of</strong> placingan ad in some medium (magazine,newspaper, radio, television, Internet)absolute time length <strong>of</strong> time that anaudio disc has been playingabstract data type in computerprogramming, a data set definedby the programmer in terms <strong>of</strong> theinformation it can contain and theoperations that can be performedwith itabstract expressionism a movementin twentieth-century art thatbroke away from the concept <strong>of</strong> artas representation, promoting insteada mode <strong>of</strong> painting that expresses the4

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