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iif_kgpm_Dictionary_of_Media

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arbitronArbitron provider <strong>of</strong> radio and televisionrating and marketing services,founded in 1949, that publishes regularreports for selected markets. Website: www.arbitron.comarchetype an inherited memory representedin the brain by a recurringimage, form, or pattern. This meaning<strong>of</strong> the term was introduced bypsychologist Carl Gu s tav Jung torefer to symbolic and ritualistic formsthat manifest themselves universallyacross cultures. A humorous clownishor jester figure, known as the trickster,for instance, is an archetype.This archetype surfaces as a buffoonor fool at various rituals (as incarnivals), in narratives (for example,Rumpelstiltskin), and in the assumedcharacter <strong>of</strong> modern-day comedians.Jung suggested that archetypesare the building blocks <strong>of</strong> culture,enabling people to react to variouslife situations in ways similar to theirancestors.archie early search system (consideredthe first Internet search engine)for locating publicly accessible filesor s<strong>of</strong>twarearchitecture-opera exhibition consisting<strong>of</strong> a walk-through installationand a live opera, presented on a setwith video sculpturesarchive public records or historicaldocuments that have been preservedfor future access; material (such asnewspaper articles and film segments)that can be used again if neededarchive site on the Internet, a sitethat provides a large collection <strong>of</strong>downloadable public-domain filesand programsAreopagitica pamphlet (1644) writtenand distributed by John Milton,which defended freedom <strong>of</strong> the pressand the inviolability <strong>of</strong> booksargot jargon used by a particulargroup for in-group communication(although it can spread to the societyat large). The term is generallyused to refer to the language usedby criminals or those belonging todelinquent organizations.argument summary <strong>of</strong> the plot ortheme <strong>of</strong> a literary workAristotle (384–322 b.c.e.) Greekphilosopher, a student <strong>of</strong> Pl at o,whose ideas on logical thinking andon the nature <strong>of</strong> reality have influenced(and continue to influence)modern-day Western philosophyand scientific method. Aristotle’snotion <strong>of</strong> catharsis has becomewidespread in the study <strong>of</strong> mediaaudiences.Arnold, Matthew (1822–1888)nineteenth-century British poet andsocial critic whose ideas against thebanality <strong>of</strong> popular forms <strong>of</strong> cultureare still cited today. His classic studyCulture and Anarchy (1869) is a polemicagainst Victorian materialism.Arpanet [abbreviation for AdvancedResearch Projects Agency network]26

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