iif_kgpm_Dictionary_of_Media

aerial advertisingreceiving electromagnetic waves orsignalsaerial advertising ads of productsor services displayed in the air fromballoons or planesaerial perspective technique of makingobjects appear more distant byportraying them less sharply; basedon the phenomenon of atmosphericdistortionaerial shot camera shot taken from ahigh position above the actionaesthesia in both art criticism andpsychology, a subject’s sensory andemotional reaction to a stimulus(a melody, painting, etc.), inducinga heightened sensitivity to itsbeautyaesthetics the perception and experienceof beauty and meaning in art;aesthetics deals in particular with thequestion of whether such perceptionexists in the mind of the interpreteror whether it is an intrinsic part ofa work of art (independent of aninterpreter). The term was introducedin 1753 by the German philosopherAlexander Gottlieb Baumgarten.Media scholarship has shown thataesthetic value is often determinedby tradition, trends, and other socialpressures on tastes, regardless of theintrinsic value of a work. For example,in the early eighteenth centurythe plays of William Shakespearewere viewed as barbaric and obscene.Today, they are considered to beamong the greatest works of theaterever written.affective behavior category of humanbehavior based on feelings,sentiments, and emotionsaffiliate local radio or television stationthat is part of a national networkaffiliate fee monthly fee that cableprogramming services charge localcable operators for the right to carrytheir programsaffiliate marketing practice of promotingcompanies that pay to havetheir products or services advertisedon a centralized Web siteaffiliate partner company that putsadvertising for other companies on itsown Web siteaffiliate program form of advertisingon the Internet in which businessesuse banners or buttons on theirWeb sites to advertise the products orservices of another businessaffirmative disclosure identifyingthe source of information containedin an advertisement, required by theFederal Trade Commission or otherauthority, which may not be desiredby the advertiser. This consists generallyin some statement that admits tosome limitation in the product or theoffer made.Afrocentric talk term coined byAmerican researcher Jennifer Wood14