- Page 5 and 6: forewordCopyright © 2009 by M.E. S
- Page 8 and 9: forewordForewordWith each year that
- Page 10: forewordIn addition to the alphabet
- Page 13 and 14: introductionintense interest, not o
- Page 15: introductionthe limits of a compact
- Page 19 and 20: aberrant readingaberrant reading in
- Page 21 and 22: Academy ratioers, and technical art
- Page 23 and 24: Acta diurnaActa diurna (Acta public
- Page 25 and 26: added valueadded value extra or add
- Page 27 and 28: advertiseradvertiser manufacturer,
- Page 29 and 30: aerial advertisingreceiving electro
- Page 31 and 32: aided recallof how to use advertisi
- Page 33 and 34: alphanumericeach letter in the syst
- Page 35 and 36: aT&Tated as ASCII] standardized way
- Page 37 and 38: animal communicationanimal communic
- Page 39 and 40: antinarrativeantinarrative [see ant
- Page 41 and 42: arbitronArbitron provider of radio
- Page 43 and 44: articulationarticulation 1. process
- Page 45: attention model of mass communicati
- Page 49 and 50: B movie [also called Bpicture] 1. m
- Page 51 and 52: anner exchangein Europe in the late
- Page 53 and 54: eamvideo camera, designed to provid
- Page 55 and 56: Bezos, Jeffrey PrestonAustria) who
- Page 57 and 58: iodatadangerous because of the tend
- Page 59 and 60: lockbuster mentalitymovies came pac
- Page 61 and 62: oomerang responseboomerang response
- Page 63 and 64: British invasion1922 in the United
- Page 65 and 66: Bundlingbundling any transmission s
- Page 67 and 68: callbackcallback 1. practice of int
- Page 69 and 70: canonincluding television commercia
- Page 71 and 72: cascading style sheetfilms intended
- Page 73 and 74: censorwarecensorware term used to d
- Page 75 and 76: children’s moviesChomsky, Noam (1
- Page 77 and 78: citizen journalism(newspaper, magaz
- Page 79 and 80: cluster groupcluster group group of
- Page 81 and 82: colonialismassociation with other w
- Page 83 and 84: coming-of-age moviedaily strip, by
- Page 86 and 87: complicity of userscommunisuasion c
- Page 88 and 89: confidence limitsshare common resou
- Page 90 and 91: consumer sovereigntynot contradict
- Page 92 and 93: convergencegallery, and given a tit
- Page 94 and 95: counterculturecore audience percent
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cross-media ownership(camerapersons
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culture jammerscultivation differen
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cyborgcyberfeminism study of the ef
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Davis, Angeladata analysis compilat
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definitiontext that guides its rece
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dmafashioned). In advertising analy
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dial-up accessdeviance behavior tha
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digital music distribution platform
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drtvcrucial questions about authors
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displacementto describe how languag
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doo-wopin a factual manner, includi
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drive-time audienceslife story, usu
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ear box in the top corner ofthe fro
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Electronic Frontier Foundationand p
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emergent cultureelectronic smog ele
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enlargementand worldview of the cul
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e-publishingand the Odyssey by Home
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expressionevent television televisi
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fable story designed toimpart a mor
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fast motionfan fiction fictional st
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feminist theorypicture director. Fe
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Fiske, Johnally took place in large
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footnoteciplines, which is designed
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framingFourth Estate a synonym for
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ftpfreelance writer, journalist, or
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gag joke or comic skit toldor acted
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gesturegenre category or classifica
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Goffman, Ervingmunication and media
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graffitiA Goth at the Wave Gothic F
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gross rating pointa computer user t
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Habermas, Jürgen (1929-)German phi
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heavy viewerof television have beco
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hidden-fear appealwho claimed that
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history technique in advertisinghi-
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human interestAdorno, is a widely q
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hypothesistual reality. The term is
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illuminated manuscriptsidentificati
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impressionismImpression, Sunrise (1
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information processing modelexample
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imaired after a popular program; th
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internetintercutting going back and
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intranetinterpersonal communication
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Jakobson, Roman (1896-1982) Moscow-
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junk mailJung, Carl Gustav (1875-19
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Kuleshov effectKISS [full form: kee
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late nightvocal sounds are not mean
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lexiconpass into the mainstream of
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linguistic relativity hypothesisBox
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lobbyingliteral 1. following the ex
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Lumière brotherslogograph symbol f
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macaronic any statementor text char
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manufacturing consentand nonmale pe
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marketingthe impression, by extensi
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mass culturebest-known Marxist theo
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McDonaldizationmass society in cult
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meaning theoriesMcNelly’s model o
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media planmedia control any mechani
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messagemega-agencies in the adverti
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micropaymentcognitive. Today, Arist
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mixingsimplest forms are used, ofte
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motion picturemontage 1. composite
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multimediafeature is designed to ge
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MySpacement investigating various g
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naming identifying aperson (in rela
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needs theoryThe most well-known nat
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networkingNet imperative the idea t
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newspaperreporting features, and th
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nostalgiaNipkow, Paul (1860-1940) G
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O&O’s [full form: ownedand operat
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oppositionopera theatrical play wit
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oxymoronotherness [synonym of alter
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pamphletPetroglyphs on a rock in Ca
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parallel broadcastdime novels becau
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PDAexpression through a blend of bo
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perspectivehe is doing. The term co
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photographic truthmulaic forms of s
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podcastingpirate radio radio statio
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pop languageAndy Warhol’s silkscr
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post-broadcast mediaof blatant sexu
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PRESSbecoming the moniker for a mor
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PROGRAMinstance, by presses to repr
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PBSor prototypical concept; and Sia
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Q & A [full form: questionsand answ
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Radway, Janiceing permanently with
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REALISmhas no use on broadcasting W
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REGGAErecord 1. an account or histo
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RERELEASEreport account of news pre
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RITUALused in advertising and filmm
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ule of thirdsJohnny Cash began thei
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safe harbor broadcasttimes, usually
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science fictionegy has performed wi
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secondary viewingscreenplay script
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senderin which they are reared have
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Shannon, Claudeexample, TV police d
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sidebarshooting actual filming of a
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situation comedymuch of its length,
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soft-coresnob-appeal technique adve
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spin doctor1960s and 1970s. The mos
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storystar system publicity strategy
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suggestionthe 1800s by means of hyp
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synesthesiaSurrealism twentieth-cen
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tabloid small formatnewspaper that
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telegramtechnological determinism i
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test screeningteletext service prov
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theater testingof entertainment; 2.
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tracking study(1995) and Globalizat
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two-step flow theorytransmission se
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UHF [see ultrahighfrequency]ultrahi
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validity effect theory thatpeople t
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videodisctape, a DVD); 2. a videota
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vrexecuting the virus’s instructi
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webcastTypical Web pageWeb page a c
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Williams, Raymondpeople of European
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wwwword painting technique used int
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Yahoo! American Internetservice pro
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Zworykin, last item Vladimirphysica
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chronology1790 First U.S. copyright
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chronology1917 The Pulitzer Prize i
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chronologyexperimental radio statio
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chronology1910s Silent films become
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chronology“family hour” format
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chronology1984 Apple Macintosh is t
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ibliographyMedia EffectsBerger, Art
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328
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Resources on the World Wide WebMars
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Resources on the World Wide Web332