- Page 6: forewordContentsForewordby Arthur A
- Page 9 and 10: forewordfrom texting to searching t
- Page 12 and 13: introductionIntroductionIn 1938, a
- Page 14 and 15: introductionmunications technologie
- Page 18 and 19: A roll footage used in anedited fil
- Page 20 and 21: Academy of Motion Picture Arts and
- Page 22 and 23: acronymcultural traditions) come in
- Page 24 and 25: Adbustersusing it instead for his o
- Page 26 and 27: advertisement panelprocess by which
- Page 28 and 29: aerialAdvertising Council [abbrevia
- Page 30 and 31: aidato refer to the use of oral sto
- Page 32 and 33: alphabetthat alienation stemmed fro
- Page 34 and 35: Asciiambient advertising [also call
- Page 36 and 37: angle2. process by which language f
- Page 38 and 39: antimonopoly controlsanthology dram
- Page 40 and 41: arbitrary codefrom the other charac
- Page 42 and 43: articlewide-area network created in
- Page 44 and 45: attention-getting headlinethe acqui
- Page 46 and 47: audiologyaudience factor average nu
- Page 48 and 49: Ayer Agencyallows actors to re-reco
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each boxwhich a “superstructure
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Bettelheim, Brunothe effects of pol
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inary oppositionbig screen movies m
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lockbuster erableed 1. to print som
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oomMan (1911) and Race, Language, a
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cbrand loyalty the tendency of cons
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ulletin board systemTelegraph Compa
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cabaret 1. club or restaurantthat p
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Cannes Lions International Advertis
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cartoonexhibits, games, rides, and
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censorshiprefer to the purported pu
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chief shoppercharade game in which
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circulationchronicle long historica
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close-upClaymation trade name for a
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collocationa reader could open it a
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comedy-variety hour televisionenter
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Communication sciencecommercial lai
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composercomposer creator of music f
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confidentialitybe said to be trustw
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consumer surveythat a consumer shou
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convergence theorybroadcasting, new
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counterleakused music and other for
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crossovercrossover 1. media product
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culture of deferencemers see themse
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D3 digital tape format thatis capab
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day-after recall testday-after reca
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defocusingtelevision screen, on a m
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deskdesk in newspaper parlance, a d
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diary columnnection. This method of
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digital photographydigital photogra
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direct sponsorshipdirect sponsorshi
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display advertisingdisplay advertis
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dot-comaccompaniment with the expre
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dropped callin the morning on their
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editingto the development of the te
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electronic gamein the world of adva
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Emmy AwardEmmy Award honor conferre
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EnlightenmentEnlightenment [also ca
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equal timeequal time Federal Commun
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expressionismexternal search method
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fadeawayfadeaway filming technique
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fasttrackbecause it was shot at a s
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femme fatalefemme fatale female cha
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fixed breakmedia products and event
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footprintas a reference citation or
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franchisefranchise 1. right to sell
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full duplexfull duplex network conn
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gazemedia literature. Among his mos
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ghetto coolcomputer memory required
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go-gotant work is The Presentation
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GrammAtologygrammatology term coine
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Grossberg, LawrenceGrossberg, Lawre
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hammockingviewers reporting not wha
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Hebdige, DickHebdige, Dick (1951-)
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hierarchy of effectsness, loss of s
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hithit a record, play, movie, or ot
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humanismtions of ordinary humans ca
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IBM [see InternationalBusiness Mach
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illusionimage advertising advertisi
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impulse pay-per-viewof impressionis
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information retrievalof an advertis
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instant replaysuch as the Plato sys
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Internet protocolIn 1971 the first
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intransient advertisemente-mail and
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jinglethe use of such methodologies
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Kant, Immanuel(1724-1804) Germanphi
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label 1. the identifying elementof
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latencytime, and thus late at night
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libellibel 1. false and malicious s
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linguisticsity claims that the gram
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local access programminglocal acces
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lurkinglurking act of reading newsg
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magazine programmagic bullet theory
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manuscriptcontrolling or manipulati
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marketing communicationsmarketing c
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mass manipulation model of media co
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McLuhan, Marshallof the world.” T
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mediaence, sense, and definition ar
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media receptionmany potential custo
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messageboardway; 2. meaning or less
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microphonemicrophone device that ch
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mmsMMS [see multimedia messagingser
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mpaahighly popular as forms of art
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mmsaudiovisual systems, such as vid
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mystery ingredient techniquedresses
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narrativenarrative any account (sto
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negativeSecurity: the need to be fr
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new economycomputers connected toge
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newspeakDispatch started transmitti
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nostalgia techniquenostalgia techni
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oligopolyoligopoly situation whereb
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oppositional readingpurported to re
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P2P [see peer-to-peernetworking]pac
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pan and scanpamphlets was Thomas Pa
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parallelismparallelism any statemen
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P2Ppeer-to-peer networking [abbrevi
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persuasion techniquesCubesance arti
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photographythe advent of digital te
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POemSunday Afternoon on the Island
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pop musicguage in Your Life, the Me
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postcolonialismpostcolonialism the
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PRESS CONFERENCEelectronic forms of
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PROGRAM DIRECTORthat allow users to
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PUBLIC DOMAINfoundation grants, and
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R rating film classificationin the
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agtimeRomance: Women, Patriarchy, a
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eality televisionreality television
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eGISTERof expressing social discont
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RERUNrerun repeat broadcast of reco
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oad blockingas ritual TV watching,
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un of network(horizontally and vert
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satellite dishsatellite dish dish-s
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scoopWorld by Aldous Huxley in 1932
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second-generationsecond-generation
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sensationalismsensationalism lurid,
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Shannon and Weaver’s model of com
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signinterest angle, usually separat
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siusUllman television show, premier
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soft newssoft news news reported in
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spiral of silencespiral of silence
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storyboardstoryboard 1. blueprint f
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Sundance Film Festivalenced by the
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synesthesiaentertainment. For examp
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tap dancemotion picture Four Horsem
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telegraphytelegraphy electrical sys
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testimonial techniquetestimonial te
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third generationthird generation la
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trade advertisingtrade advertising
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typification schemesElihu Kat z, vi
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upiUPI [see United Pressinternation
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verbal communicationverbal communic
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videographya conventional televisio
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W3 [see World Wide Web]W3C consorti
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webcrawlerwebcrawler computer progr
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wipoforms: residual forms are those
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xerography copy-makingprocess that
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zapping 1. flicking betweentelevisi
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chronologyChronologyThe following t
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chronology1644 English poet John Mi
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chronology1920s Newspapers and maga
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chronology1979 Sony engineer Akio M
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chronology1936 First television ser
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chronology2002 The FCC rules to end
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ibliographyBibliographyGeneral Work
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ibliographyEllis, John. Visible Fic
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Resources on the World Wide WebReso
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Resources on the World Wide WebPrin
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forewordAbout the AuthorMarcel Dane