iif_kgpm_Dictionary_of_Media

aided recallof how to use advertising to get theconsumers’ attention, then developtheir interest in a product, followedby consumers’ desire to purchasethe product, and finally resulting inconsumers’ action to actually go outand purchase itaided recall research methodfrequently used to determine whatconsumers remember about an advertisementthey have seen or heardAIR [see average issue readership]airbrush technique for covering imperfectionsor removing flaws fromphotographic imagesairdate date of a radio or televisionbroadcastairplay occasion when a recording isbroadcast on the radio, or the numberof times a record is actually playedairtime amount of time given toa program in radio and televisionbroadcastingairwaves radio waves making broadcastingpossiblealbum recording of music that isissued and marketed as a singleproduct, e.g., a record album or a CDalbumalbum cover jacket of a recordalbum (originally for a 33 1/3 rpmrecord album), often of interest eitherbecause of its relation to the musicalAlbum cover of Yellow Submarine (1969)text or its representation of a theme.Famous album covers include thosecreated for the Velvet Undergroundby Andy Warhol, featuring the imageof a banana, and several createdfor the Beatles, especially the Sgt.Pepper’s Lonely Hearts Club Band(1967) cover.alienation term coined by KarlMarx to describe a sensed estrangementfrom other people, society, orwork. Today, psychiatrists definealienation as a blocking or dissociationof a person’s feelings. Somephilosophers believe that alienationis produced by a shallow and depersonalizedsociety. Fourth-centurytheologian Saint Augustine wrotethat. due to its sinful nature, humanitywas alienated from God. To Austrianpsychoanalyst Sigmund Freud,alienation resulted from the split betweenthe conscious and unconsciousparts of the mind. French socialtheorist Émile Durkheim suggested16