iif_kgpm_Dictionary_of_Media

alphanumericeach letter in the system stands for aparticular sound in a word. A syllabary,on the other hand, consists ofsymbols representing syllables; a pictographicsystem consists of picturesymbols for representing things andideas (rather than sounds in words);and an ideographic system consistsof picturelike symbols that standfor complex ideas (such as motion,states, etc.).alphanumeric letters, numericalsymbols, and punctuation marks,mathematical symbols, and otherconventional symbols, used in somecombination to create words, phrases,or entire sentences. This is a majorfeature of language used in chatrooms, text messages, and other typesof digital communications: g2g =Got to go; 2dA = today; gr8 = great.alt Internet Web site that posts discussionsabout alternative subjects ofall kindsalterity [also called otherness] viewthat emphasizes diversity in philosophy,the arts and sciences, andmedia representations. This conceptgained prominence after Michelf oucault’s allegation in the 1980sthat the Other—anyone who wasdifferent in sexual orientation, ethnicity,etc., from those with socialpower—had been excluded from ormarginalized by Western systems ofrepresentation.alternate media any media of advertisingother than direct mailalternative comedy style of comedyand/or humorous material that is deliberatelydifferent from mainstreamcomedyalternative media nonmainstreammedia forms (such as pamphlets orgraffiti) that arise to complementand sometimes challenge traditionalmedia formsalternative newspapers [see alternativepress]alternative press nonmainstreampress with a small circulation, whichespouses radical viewpoints, especiallyin the area of politicsalternative rock rock music that isperformed by relatively unknownmusicians and/or is promoted bysmall record companiesAlthusser, Louis (1918–1990)French Marxist scholar whose ideasare often cited in the literature onmedia and pop culture, especially hisview that media are part of ideologicalsystems. Among his importantworks are Pour Marx (1965; ForMarx) and Lénine et la philosophie(1969; Lenin and Philosophy).AM radio [abbreviation of amplitudemodulation radio] radio broadcastingsystem based on a carrier wave of constantfrequency but of varying amplitudeAmazon.com Web-based bookstorethat has become one of the largestbookstores in the world18