Social Media - Louisiana Department of Insurance

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SOCIAL MEDIA + INSURANCE INDUSTRYOBTAINING INSURANCE THROUGH YOUR PHONE– THERE’S AN APP FOR THAT!• By 2010, insurancecompanies started launchinginsurance applications forsmartphones.22© 2012All Rights Reserved• In the P&C market, one insurer reportedlyexperienced a 30% increase in websitetraffic in only four-months afterintroducing an app on the Google Androidoperating system.www.cftlaw.com
SOCIAL MEDIA + INSURANCE INDUSTRYOBTAINING INSURANCE THROUGH YOUR PHONE– THERE’S AN APP FOR THAT!• For example Progressive’s app allow consumers to:• Obtain car insurance quotes and buy a policy;• Make payments and update policy information• Get directions to a local independent insuranceagent;• Get directions to the nearest service center;• Research crash test results and recall notices;• Compare the relative costs to insure differenttypes <strong>of</strong> cars;• Report and track claims; and• Watch the latest TV commercials.23© 2012All Rights Reservedwww.cftlaw.com
Page 1 and 2: 9 th Annual Louisiana Filing& Compl
Page 3 and 4: AGENDA• Understanding Social Medi
Page 5 and 6: UNDERSTANDING SOCIAL MEDIAFACEBOOK
Page 7 and 8: 7© 2012All Rights ReservedUNDERSTA
Page 9 and 10: SOCIAL MEDIA + INSURANCE INDUSTRY9
Page 11 and 12: SOCIAL MEDIA + INSURANCE INDUSTRY
Page 21: SOCIAL MEDIA + INSURANCE INDUSTRY21
Page 25 and 26: REGULATORY AND LEGAL ISSUES25© 201
Page 27 and 28: REGULATORY AND LEGAL ISSUESFINANCIA
Page 29 and 30: REGULATORY AND LEGAL ISSUESMARKETIN
Page 31 and 32: REGULATORY AND LEGAL ISSUESMARKETIN
Page 33 and 34: REGULATORY AND LEGAL ISSUESUNFAIR T
Page 35 and 36: REGULATORY AND LEGAL ISSUESPRIVACY/
Page 39 and 40: REGULATORY AND LEGAL ISSUESLAWSUIT
Page 43 and 44: SOCIAL MEDIA BEST PRACTICESSOCIAL M
Page 45 and 46: SOCIAL MEDIA BEST PRACTICESPERSONNE
Page 47 and 48: SOCIAL MEDIA BEST PRACTICESBUSINESS
Page 49 and 50: SOCIAL MEDIA BEST PRACTICESOTHER IS
Page 51: CONTACT INFORMATIONFred E. Karlinsk

Social Media - Louisiana Department of Insurance

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