Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
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REGULATORY AND LEGAL ISSUESMARKETING/ADVERTISING ISSUES• Insurers’ use <strong>of</strong> social media will be viewed astraditional insurance marketing/advertising.• Hard to deny Facebook/LinkedIn page or Twitteraccount has no relation to the “promotion <strong>of</strong>” or“creating an interest in” an insurer or insuranceproduct, terms commonly used in defining aninsurance advertisement.• While social media is a fluid and interactive platform,compliance <strong>of</strong>ficers should preview advertisementsand all activity should be supervised to the extent itcould be construed as advertising.29© 2012All Rights Reservedwww.cftlaw.com
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