Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
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SOCIAL MEDIA + INSURANCE INDUSTRY9© 2012All Rights Reserved• According to the <strong>Insurance</strong> Networking News, in April2012, ninety-two percent <strong>of</strong> annuity and insuranceproviders use social media <strong>of</strong> some form; Five P&Ccompanies <strong>of</strong>fer four or more Facebook pages whilethe industry average is two per firm.• Large insurance companies, such as Allstate, LibertyMutual, and Hartford Financial, maintain 13 Twitteraccounts according to <strong>Insurance</strong> Networking News.• Seven <strong>of</strong> 10 independent agents and brokers believe itis important that their agencies have an onlinepresence, yet half <strong>of</strong> all agents responding say they didnot use social media last year. – 2011 Survey <strong>of</strong> Agent-Carrier Relationships conducted by Channel HarvestResearch and sponsored by <strong>Insurance</strong> Journal.www.cftlaw.com
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