Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
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SOCIAL MEDIA BEST PRACTICESPLAN FOR CRISIS48© 2012All Rights Reserved• Due to the speed and reach <strong>of</strong> social media, crisesWILL happen!• There will be little time to react and difficult to reinback in.• Example:• Domino’s Pizza: YouTube video <strong>of</strong> a disgruntledemployee tainting food.• One million views in 2 days.• CEO responded within days apologizing andinforming the public that the company tookdecisive action.• Identify a crisis team and establish a plan <strong>of</strong> actionbefore it happens.www.cftlaw.com
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