Social Media - Louisiana Department of Insurance

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SOCIAL MEDIA BEST PRACTICESPERSONNEL POLICY• Set meaningful limits on what activity is allowedduring work hours, on company systems, by whom,what time, what content and access limits.• Remind employees that posts may become public.• Require employees to identify themselves.• Require employees to make clear that the opinionsthey express are their own, and not the view <strong>of</strong>their employer.• Bar any discriminatory or harassing posts.• Advise employees not to endorse companyproducts until the message is reviewed andapproved.46© 2012All Rights Reservedwww.cftlaw.com
SOCIAL MEDIA BEST PRACTICESBUSINESS POLICY• Keep creativity in check; don’t sacrifice content forfanfare.• Prohibit individual communications on wall postings.• Do not be lazy with grammar and spelling.• Do not “friend” strangers.• Ensure content <strong>of</strong> all social media adheres to stateinsurance and advertising laws, and submit materialfor prior approval where applicable.• Acknowledge and respond to consumer complaints.• Maintain complaint record retention policies.47© 2012All Rights Reservedwww.cftlaw.com
Page 1 and 2: 9 th Annual Louisiana Filing& Compl
Page 3 and 4: AGENDA• Understanding Social Medi
Page 5 and 6: UNDERSTANDING SOCIAL MEDIAFACEBOOK
Page 7 and 8: 7© 2012All Rights ReservedUNDERSTA
Page 9 and 10: SOCIAL MEDIA + INSURANCE INDUSTRY9
Page 11 and 12: SOCIAL MEDIA + INSURANCE INDUSTRY
Page 23 and 24: SOCIAL MEDIA + INSURANCE INDUSTRYOB
Page 25 and 26: REGULATORY AND LEGAL ISSUES25© 201
Page 27 and 28: REGULATORY AND LEGAL ISSUESFINANCIA
Page 29 and 30: REGULATORY AND LEGAL ISSUESMARKETIN
Page 31 and 32: REGULATORY AND LEGAL ISSUESMARKETIN
Page 33 and 34: REGULATORY AND LEGAL ISSUESUNFAIR T
Page 35 and 36: REGULATORY AND LEGAL ISSUESPRIVACY/
Page 39 and 40: REGULATORY AND LEGAL ISSUESLAWSUIT
Page 43 and 44: SOCIAL MEDIA BEST PRACTICESSOCIAL M
Page 45: SOCIAL MEDIA BEST PRACTICESPERSONNE
Page 49 and 50: SOCIAL MEDIA BEST PRACTICESOTHER IS
Page 51: CONTACT INFORMATIONFred E. Karlinsk

Social Media - Louisiana Department of Insurance

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