Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
Social Media - Louisiana Department of Insurance
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REGULATORY AND LEGAL ISSUESLAWSUIT TRENDS• On June 9, 2011, the life insurance firm Coventry Firstfiled suit against an anonymous critic for sending fakeTwitter messages in which the company appears tocheer for the death <strong>of</strong> policy holders.• Coventry accused the anonymous critic <strong>of</strong> unfaircompetition and trademark infringement, sayingthe “numerous ‘tweets’ about life insurancesettlement industry is likely to cause confusion inthe marketplace”.• On July 13, 2011, Coventry First backed <strong>of</strong>f itsdemand to get the identity <strong>of</strong> the anonymous Twitterand dropped the lawsuit.40© 2012All Rights Reservedwww.cftlaw.com
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