36. Evangelos Dedoussis, “The core workforce-peripheral workforce dichotomy and the transfer of Japanesemanagement practices”, Conference on Japanese mult<strong>in</strong>ationals, North-West Center for Japanese Studies,Manchester Bus<strong>in</strong>ess School, 7-9 June, 1992.Dr. Assaad FarahAssistant Professor of Management1. Farah, A. (2004). Human Resource Tra<strong>in</strong><strong>in</strong>g and Accidents <strong>in</strong> the Airl<strong>in</strong>e Industry. Aerl<strong>in</strong>es Magaz<strong>in</strong>e, Aeries:International Association for Students <strong>in</strong> Aviation, Netherlands.2. Farah, A. and Brutus, S. (2003). Crew Resource Management Tra<strong>in</strong><strong>in</strong>g and Aviation Accident Prevention:Proceed<strong>in</strong>gs of the Second Aviation Management Education and Research Conference. The International Centerfor Aviation Management Education and Research (ICAMER), Montreal, Canada.Dr. Jim GrantProfessor of Market<strong>in</strong>g1. TQM/TQL <strong>in</strong> Sales, (2009) Journal of Management Thought, Market Forces, 5 (3), Policy Forum, 205-2072. Marg<strong>in</strong>aliz<strong>in</strong>g Bus<strong>in</strong>ess <strong>in</strong> a Bus<strong>in</strong>ess School: Bus<strong>in</strong>ess Schools Seek<strong>in</strong>g Recognition on the World Education Stage,International e-Journal of Excellence <strong>in</strong> Education, Vol. II (1), December (2008), e-Journal URL:http://www.hbmeu.ae/en/research/ejournals/3. Positions and Position<strong>in</strong>g: strategy simply stated, (UAE aviation sector) Bus<strong>in</strong>ess Strategy Series, 2008, EmeraldGroup; Vol. 9, Issue 5, September, 224-2304. The United Arab Emirates: The twenty-first century beckons, Thunderbird International Bus<strong>in</strong>ess Review, Vol. 49,No. 4, July, 507-5335. Carv<strong>in</strong>g a niche for the no-frills carrier, Air Arabia, <strong>in</strong> oil rich skies, Journal of Air Transportation; Vol. 12, No. 1,Spr<strong>in</strong>g, 53-666. Observation of listen<strong>in</strong>g behaviors <strong>in</strong> retail service encounters, Manag<strong>in</strong>g Service Quality, Vol. 17, No. 2,March/April, 2007, p 116-133, 2007; Received Manag<strong>in</strong>g Service Quality 2007 Highly Commended Paper Award,Emerald Publish<strong>in</strong>g7. The fitness trend moves east: emerg<strong>in</strong>g market demand <strong>in</strong> the UAE, European Sport Management Quarterly, Vol.6(3), September, 2006, p 289-305;8. Women: segment<strong>in</strong>g the home fitness equipment market, Journal of Consumer Market<strong>in</strong>g, Vol. 24, No. 1, February,2007, p 18-269. The CRM-SCRM Strategy: strengthen<strong>in</strong>g company-customer bonds, Journal of Bus<strong>in</strong>ess Strategy, May/June, 2007, p56-6410. Guided by Tawhid (unity): ethics <strong>in</strong> the UAE workplace, Journal of Management, Spirituality and Religion, Vol. 4(1),2007, p 35-5511. Us<strong>in</strong>g the bus<strong>in</strong>ess s-word – STRATEGY – for sports, The Sport Journal, 10 (1), 2007, W<strong>in</strong>ter, Issn: 1543-951812. Time versus Pause Manipulation <strong>in</strong> Communications Directed to the Young Adult Population: Does it Matter?Journal of Advertis<strong>in</strong>g Research, Sept 2003, p 281-29213. Attitudes and Perceptions of the Role of Wasta <strong>in</strong> the Professional Life of Gulf Residents, Journal of Social Affairs,Vol. 19 Number 75, Fall 2002 pp 75-9714. Expectations, Tra<strong>in</strong><strong>in</strong>g, and Safety: Corporate Commitment to the Expatriate Sales Force, The Journal ofContemporary Bus<strong>in</strong>ess Issues, 2002, Vol.10, No. 1(Spr<strong>in</strong>g/Summer), p 26-35.15. It’s Been Twenty Years: Rail Has Come a Long Way, But There is a Long Way Yet to Go, Journal ofTransportation, Law, Logistics and Policy, 2000, Vol. 68, No. 1, p 63-72.16. Terrorism and the Global Supply Cha<strong>in</strong>: Where are Your Weak L<strong>in</strong>ks?” Journal of Transportation Management,Vol. 12 #1, Spr<strong>in</strong>g 2000, pp. 57-66.17. Product Motivation and Purchas<strong>in</strong>g Activity: An Exploratory Study of Consumers’ Internet Purchas<strong>in</strong>g Activity,Journal of Promotion Management, Vol. 6 (1/2), 2000, p 31-44.18. Ethical Issues <strong>in</strong> Real Estate Sales, Dictionary of Bus<strong>in</strong>ess Ethics, Blackwell Publish<strong>in</strong>g, 1996.19. Learn<strong>in</strong>g Ethics: Are Sound Bites Enough? Ethics & Critical Th<strong>in</strong>k<strong>in</strong>g Quarterly Journal, June 1996.20. What Should Students Learn <strong>in</strong> a Basic Market<strong>in</strong>g Class? Market<strong>in</strong>g Educator, Vol. 4, No.3, Summer 1995, p.3.21. Why Are Plastic Surgeons Reluctant to Acknowledge and Accept the Use of Market<strong>in</strong>g <strong>in</strong> Their Practices, Journalof Hospital Market<strong>in</strong>g, Vol. 6, No. 1, W<strong>in</strong>ter 1991-1992.22. Us<strong>in</strong>g Metaphor to Create More Effective Sales Messages, The Journal of Services Market<strong>in</strong>g, Volume 4, No. 3,Summer1990, pp. 63-71. (J)23. Real Estate Sales Agents and the Code of Ethics: A Voice Stress Analysis, Journal of Bus<strong>in</strong>ess Ethics, Volume 9,1990, pp. 75-80. (J)
24. False, Mislead<strong>in</strong>g, or Deceptive Advertis<strong>in</strong>g by CPA Firms: Op<strong>in</strong>ion of Practic<strong>in</strong>g Accountants, Journal ofProfessional Services, Volume 2, No. 2, 1989. (J) p 7325. The Real Estate Major: Which Department <strong>in</strong> the College of Bus<strong>in</strong>ess Should Control the Program? Journal ofMarket<strong>in</strong>g For Higher Education, Vol. 1(2) 1988.26. Acceptability of Market<strong>in</strong>g <strong>in</strong> Health Service, Journal of Hospital Market<strong>in</strong>g, Volume III, Number 1, Fall 1988.27. A Review of "Psychology of Successful: Sell<strong>in</strong>g Field Tested Strategies” by Kenneth R. Schock, Journal of PersonalSell<strong>in</strong>g and Sales Management, Vol. III, No. 2, August 1988.28. Salesmanship for the Hospital, Journal of Hospital Market<strong>in</strong>g, Volume l, Spr<strong>in</strong>g/Summer 1987, p. 45.29. Profile of a Southern Country Store: An Anachronism <strong>in</strong> Modern Channels? (a republished paper by request),The TSU Dothan/Fort Rucker Quarterly Review, Vol. I, No. 4, September 1985, p. 5-6.30. Policyholder Satisfaction After Insurance Settlements: The Case of Hurricane Frederic, The Alabama Bus<strong>in</strong>ess &Economic Journal, Montgomery, Alabama, 1985.31. Considerations <strong>in</strong> Long Range Plann<strong>in</strong>g, The TSU Bus<strong>in</strong>ess and Economic Review, Volume 1, November 1976. Aquarterly publication of the Center for Bus<strong>in</strong>ess and Economic Services, School of Bus<strong>in</strong>ess and Commerce,Troy State <strong>University</strong>.32. Colour<strong>in</strong>g the Workplace Green: Consider<strong>in</strong>g the Shade Employees See, International Conference on Susta<strong>in</strong>ability<strong>in</strong> Bus<strong>in</strong>ess, Kuala Lumpur, November, 2010, published <strong>in</strong> conference proceed<strong>in</strong>gs on CD.33. Encourag<strong>in</strong>g Asia’s future marketers to use observation for consumer behaviour <strong>in</strong>formation, Asia-PacificMarket<strong>in</strong>g Conference, Kuch<strong>in</strong>g, Sarawak, Malaysia, December, 2009, 131-13934. Cas<strong>in</strong>os and Gambl<strong>in</strong>g <strong>in</strong> <strong>Dubai</strong>: f<strong>in</strong>d<strong>in</strong>g common ground between polarized stakeholders, 3 rd InternationalConference on Dest<strong>in</strong>ation Brand<strong>in</strong>g and Market<strong>in</strong>g, Macau, S.A.R., Ch<strong>in</strong>a, December, 2009, 285-29335. Deconstruct<strong>in</strong>g an air travel service encounter for quality considerations, MEQA 3 rd Annual Quality Congress, April,2009, 276 – 28936. TQM <strong>in</strong> Sales, MEQA 3 rd Annual Quality Congress, April, 2009, 213 - 21837. Marg<strong>in</strong>aliz<strong>in</strong>g “bus<strong>in</strong>ess” <strong>in</strong> a bus<strong>in</strong>ess school, Abstract accepted to Middle East Quality Association (MEQA) 2 ndAnnual Congress, <strong>Dubai</strong>, UAE, April, 2008, 62-7038. Shopp<strong>in</strong>g for Gold: A Ritual Experience, Academic Bus<strong>in</strong>ess World International Conference, Nashville, Tennessee,USA, May 2007, conference proceed<strong>in</strong>gs (http://www.ABWIC.org/Proceed<strong>in</strong>gs /2007/ABW07-203.doc)39. Which Market<strong>in</strong>g ‘P’ Attracts Transnational Buyers? A Comparative Look at the <strong>Dubai</strong> and Turkish Cyprus RealEstate Markets, Academic Bus<strong>in</strong>ess World International Conference, Nashville, Tennessee, May, 2007, conferenceproceed<strong>in</strong>gs (http://www.ABWIC.org/Proceed<strong>in</strong>gs/2007/ABW07-289.doc)40. The low-fare, no-frills airl<strong>in</strong>e template arrives <strong>in</strong> the Middle East: Consumer views communicated, 11 th AnnualCorporate and Market<strong>in</strong>g Communications Conference, Slovenia, April 2006, p 246-25141. Predict<strong>in</strong>g customer switch<strong>in</strong>g behaviour when the UAE telecom monopoly ends, 11 th Annual Corporate andMarket<strong>in</strong>g Communications Conference, Slovenia, April 2006, p 112-11742. Women and Mach<strong>in</strong>es: Burn<strong>in</strong>g a six-pack at home <strong>in</strong> the UAE, Sport Management Association – Australia & NewZealand Conference (SMAANZ), November (2005), abstract published <strong>in</strong> conference proceed<strong>in</strong>gs43. Consumers of sport <strong>in</strong> the emerg<strong>in</strong>g market<strong>in</strong>g of fitness clubs: an exploratory study set <strong>in</strong> the United ArabEmirates, Sport Management Association – Australia & New Zealand Conference (SMAANZ), November (2005),abstract published <strong>in</strong> conference proceed<strong>in</strong>gs44. Listen<strong>in</strong>g <strong>in</strong> service encounters: observed behaviour of retail sales staff, 10 th International Conference on Corporateand Market<strong>in</strong>g Communications, Nicosia, Cyprus, April 200545. 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