RESEARCH LISTS - American University in Dubai

84. Event Attendance Motivation: Its Effect on Conspicuous Consumption of Sport-Related Apparel, AtlanticMarketing Association, Nashville, TN. Oct. 199785. Use of Sports in Advertisement in Magazines to Market Goods and Services: An Empirical Review of thePercentage of Ads Containing Sports as a Consideration in the Promotion, Atlantic Marketing Association,Nashville, TN. Oct. 199786. Longitudinal Findings about the Perceived Quality of Professional Association Conferences with Special attentionto the Role and Direction of the Atlantic Marketing Association’s Conference, Atlantic Marketing Association,Nashville, TN. Oct. 199787. Sales Image, Association of Marketing Theory and Practice, Jekyll Island, Georgia, March 199788. Opportunities and Challenges in Short-Term Overseas Teaching. The Academy of Business Administration 1996Global Business Conference in Acapulco Mexico. Dec 1996.89. Advertising for a University Hospital: Getting Them to Remember Your Ad is Only Half the Job, The Academy ofBusiness Administration 1996 Global Business Conference in Acapulco, Mexico. Dec 1996.90. A Reasoned Action Model of Baseball Spectator Attendance, Atlantic Marketing Association, 12th Annual,Baltimore, MD Oct 199691. Baseball Billboard Advertisement: Views from the Stands, Players and Payers, Atlantic Marketing Association, 12thAnnual, Baltimore, MD Oct. 199692. Value Determinations of Vehicles in Advertisements and the Fog Index, Association of Marketing Theory andPractice, March 199693. Save the World: What Marketers Can Contribute to Help Develop a Resource-Sustainable Society, Association ofMarketing Theory and Practice, March 1996.94. Personal Selling Course: Impact on the Image of the Ideal Sales Person as Held by Students with and Without theSales Course, Academy of Business Administration 1995 Global Business Trends Conference, Aruba, Dec. 199595. Using Win-Win Negotiating to Increase Sales, Fifteenth Annual International Collegiate Conference, AmericanMarketing Association, New Orleans, La. April 1993.96. Location and Promotion Withdrawal and its Effect on a High Visibility Nonprofit Organization. Association ofMarketing Theory and Practice, Hilton Head, SC, March 1993.97. Direct Foreign Investment: Importance of Selection Criteria and Evaluation Methods, Association of MarketingTheory and Practice, Hilton Head, SC, March 199398. Real Estate and Insurance Agents: A Comparison of Temperament and Personality Style Preference, Mid-SouthAcademy of Economics and Finance, 19th Annual Meeting, Mobile, AL, February 1992.99. Alternative Financing Considerations Using Present Value Program Review, Mid-South Academies of Economics andFinance Conference, Mobile, AL, February 1992.100. Temperament and Personality Style Preference Tools for Improving Sales Performance, Atlantic MarketingAssociation 7th Annual Conference, Savannah, Georgia, 1991.101. Student Suitability for Career Major as Indicated by Temperament and Personality Style Preference,Thirteenth Annual AMA International Collegiate Conference, American Marketing Association, New Orleans, LA, April1991.102. International Marketing toward the Next Century," Atlantic Marketing Association Conference, October 1990.103. Cultural Values of the Top of the Real Estate Selling Profession, Popular Culture of the South PCAS/ACASConference, Atlantic Beach, Jacksonville, Florida, October 1989.104. Target the Symphonic Market: A Demographic and Interest Analysis, Popular Culture of the South PCAS/ACASConference, Atlantic Beach, Jacksonville, Florida, October 1989.105. Stress Assessment Comparison of Senior Level Business Students: An Analysis of Marketing Students versusNon- Marketing Major Business Students, Eleventh Annual AMA International Conference, American MarketingAssociation, New Orleans, LA., April 1989.106. Membership Satisfaction: A Case in Point, Midwest Marketing Association, Chicago, IL, Spring 1989.107. The Voice Stress Analyzer as a Tool to Judge the Emotional Intensity of Printed Advertising, The PopularCulture Association of the South, Seventeenth Annual Conference, October 1988.108. An Examination of the Relationship between Membership in Two Regional Professional MarketingAssociations and Perceived Levels of Member Satisfaction, Atlantic Marketing Association, October 1988.109. Ethics for Marketing Students: Do We Need Classroom Instruction? Tenth Annual AMA InternationalConference, American Marketing Association, New Orleans, LA, April 1988.110. Trade Show Workshops for Students: A Quick Look Evaluations as a Pedagogical Tool, Tenth Annual AMAInternational Conference, American Marketing Association, New Orleans, LA, April 1988.111. The Sense of Marketing Smells, The Popular Culture Association of the South, Sixteenth Annual Conference,October 1987.112. The Semester System: Strengths and Weaknesses as Seen by the Faculty, Atlantic Marketing Association, NewOrleans, Louisiana, October 1987. p.73.