RESEARCH LISTS - American University in Dubai

3. Nilesh Khare and Michael J. Leiblein, “Integrating TCE and RBV Perspectives on Firms’ Boundary Choices:Where Does it Matter?”, Max. M. Fisher College of Business. Paper Session, AoM, 2010, Montreal Canada.4. Nilesh Khare and Michael J. Leiblein, “Integrating TCE and RBV Perspectives on Firms’ Boundary Choices:Where Does it Matter?” Max. M. Fisher College of Business. PDW, AoM, 2010, Montreal, Canada.5. Nilesh Khare and Michael J. Leiblein, “Integrating TCE and RBV Perspectives on Firms’ Boundary Choices:Where Does it Matter?”, Max. M. Fisher College of Business. PDW, ACAC, 2010, Atlanta, USA.6. Nilesh Khare, “Examining Standalone TCE and RBV Explanations of Firms’ Boundary Choices,” (PosterPresentation) AoM, 2009, Chicago, USA.Dr. Dennis LeeAssistant Professor of Marketing1. Lee, D., Muhlberger, R. & Brown, M. (2010). A Research Framework to study Mobile Marketing . In KeyPousttchi and Dietmar G. Wiedemann (Editors), Handbook of Research on Mobile Marketing Management. USA:Information Science Reference2. Brown, M. Misko, D. and Lee, D (2009). Membership Retention in Professional Sports Organizations.International Journal of Sport Management and Marketing.Vol 6(1), 52-673. Cherrier, H., Rahman, K. Mady, T. and Lee, D. (2009) The Globalizing Arab World: Impacts on Consumers’Level of Materialism and Vanity. World Journal of Management. Vol 1(1),82-95 – all authors contributed equally tothe paper4. Cherrier, H., Rahman, K. Mady, T. and Lee, D. (2009) The Globalizing Arab World: Impacts on Consumers’Level of Materialism and Vanity. 10th International Business Research Conference, Dubai, United Arab Emirates,April 16-17.5. Mady, T.; Cherrier, H., Lee, D., and Rahman, K. (2009) From Sentiment towards Advertising to Materialism andVanity: An Assessment from a Middle Eastern Perspective. Academy of Marketing Science Conference, Baltimore,Maryland, USA May 20-23 (Note: Won best paper in Consumer Behavior Track)6. Lee, D., & Muhlberger, R. (2008). A Technology Intervention Perspective of Mobile Marketing. In D. Taniar(Editors), Mobile Computing: Concepts, Methodologies, Tools, and Applications. USA: Information Science Reference7. Lee, D., & Muhlberger, R. (2007). A Technology Introduction View on Mobile Marketing. In D. Taniar (Ed.),Encyclopedia of Mobile Computing & Commerce. USA: Idea Group Reference.8. Lee, D., & Muhlberger, R. (2006). Mobile Marketing as Technology Intervention: A Locales Framework Analysis.International Journal of Mobile Marketing, 1(1), 59-65.9. Lee, D. & Brown, M. (2005) A Comparative Study of Advertising Effectiveness between Print and Mobile PhoneMedia. The Australian and New Zealand Marketing Academy Conference, Fremantle, WA, 5-7 Dec10. Mady, T.; Lee, D., Cherrier, H., and Rahman, K. (2010) Can sentiment towards advertising explain materialismand vanity in the globalization era? Evidence from Dubai. Journal of Global MarketingDr. Tarek MadyChair of Marketing and Marketing Communications, Associate Professor of Marketing1. Mady, Tarek, “Consumer Sentiment towards Marketing: Should We Care about Consumer Alienation andReadiness to Use Technology?” Journal of Consumer Behaviour (Date of Acceptance: June 15, 2010), In Press.2. Mady, Tarek, “Does it pay to be first? A Cross-National Comparison of Mature and Emerging Market ConsumerAttitudes toward Pioneer and Follower Brands.” Journal of International Consumer Marketing - Special Issue (Dateof Acceptance: December 1, 2009), In Press.3. Cherrier, Helene, Tarek Mady, and Sarah Mady (2010), “Global or Glocalized Consumers? An Analysis ofConsumers Living the Globalizing City of Dubai.” Journal of Euro-Marketing, 19(2/3), In Press.4. Cherrier, Helene, Kaleel Rahman, Tarek Mady, and Dennis Lee (2009), “The Globalizing Arab World: Impacts onConsumers’ Materialism and Vanity.” World Journal of Management, 1(1), pp. 82-94.5. Karande, Kiran, F. Mark Case, and Tarek Mady (2008), “When Does a Candidate’s Inconsistency Matter to TheVoter? An Experimental Investigation.” International Journal of Advertising, 27(1), pp. 37-65.6. Amaize, Ode, Tarek Mady, and Eric Benson, “The Need for More Professional Management Training Programs inTourism, Arts & Culture, Sports, and Healthcare Management in the UAE: A Survey of Prospective and CurrentCollege Students.” Business & Social Science Research Conference – World Academy of Social Sciences (Dubai, UAE,3-4 January, 2011).7. Mady, Tarek, Helene Cherrier, Dennis Lee, and Kaleel Rahman (2009), “From Sentiment towards Advertising toMaterialism and Vanity: An Assessment from the Middle Eastern Perspective.” The Academy of Marketing Science(AMS) Annual Conference (Baltimore, MD., May 20-23, 2009). Winner, Best in Consumer Behavior Track Paper Award.