RESEARCH LISTS - American University in Dubai

113. Medical Advertising: History, Acceptance, and Analysis of Specifics, The Popular Culture Association of TheSouth, Fifteenth Annual Conference, September 1986.114. Students as Potential Members,1986 Leadership Workshop, American Marketing Association, April 17-19, 1986.115. The Voice Stress Analyzer Practice and Problems, Mid- Atlantic Marketing Association Conference, October1985.116. Color in Marketing, The Popular Culture Association of the South, Fourteenth Annual Conference, Charleston,South Carolina, September 1985.117. Teaching Ethics to Business Students: Problems, Approaches and Opinions, The Popular Culture Association ofthe South Thirteenth Annual Conference, Knoxville, Tennessee, October 1984.118. Social Science and Business, a panel at the Southern Sociological Society, Knoxville, Tennessee, April 1984.119. Interactive Microcomputer Based Promotional Simulation Application, An Invited Session on Microcomputers inthe Business School Curriculum: Applications and Trends, Southwestern American Institute for Decision Sciences, SanAntonio, Texas, March 1984.120. Small Business Workshops: Needs, Problems, and Desires of Recent Clients, Southwestern Small BusinessInstitute Association, San Antonio, Texas, March 1984.121. Legal Service Advertising and the Southern Lawyers' Opinion of Promotion and Marketing, SouthernMarketing Association, Atlanta, Georgia, 1983.122. Product Packaging and Shape as an Indicator of Volume Consumer Tests and Attitudes, The Popular CultureAssociation of the South, Twelfth Annual Conference, Jacksonville, Florida, October 1983.123. Movement of Women Into the Labor Force: Considerations for Mass Media Advertising, Mid-SouthSociological Association, Birmingham, Alabama, October 1983.124. Internationalization of Business Studies: The Case for and Against a Separate Course, Mid-Atlantic MarketingConference, Valdosta, Georgia, October 1983.125. Body Language for Effective Sales, Business and Public Affairs, Volume 10, Number 1, 1983126. Interaction and Interdependency of Media Messages in Advertising: A Simulation Game for Students,Academy of Marketing Science Conference, May 1983.127. Internationalization of the Business Curriculum, Western Marketing Educators' Conference, April l983.128. Special Problems for Small Minority Business and Some Alternatives, Southwest Small Business Association,March 1983.129. Effectiveness of Your Promotional Budget: A View from the Home Buyers' Perspective, Southwestern AIDsMarketing Track, March 1983.130. The Potential Sales Tax Effect of a Newly Constructed Mall on a Neighboring City: The Case of Mobile,Alabama, Southwestern Marketing Association, March 1983.131. A Fog Index Comparison between High and Low Priced Consumer Durables, The Popular Culture Associationof the South, Tenth Annual Convention, Mobile, Alabama, October 1981.132. Profile of a Southern Country Store: An Anachronism in Modern Marketing Channels? Southwestern AIDsMarketing Track, March 1982.133. Taste Tests: The Influence of Promotion and Perception on Selection. The Popular Culture Association of theSouth Eleventh Annual Convention, Atlanta, Georgia, 1982.134. Subliminal Perception in Magazine Advertisements, The Popular Culture Association of the South, Tenth AnnualConvention, Mobile, Alabama, October 1981.135. Building Membership, American Marketing Association Leadership Conference, Chicago, Illinois, May 1981.136. The Top Marketing Departments in Southern Universities as seen by Members of the Southern MarketingAssociation, Southern Marketing Association, New Orleans, Louisiana, November l980.137. A Readability Comparison of Marketing Texts with Modern Comics, The Popular Culture Association of theSouth, Ninth Annual Convention, Winston-Salem, North Carolina, October l980.138. The Loss Leader in Marketing of Consulting Service of Business Professors, Mid-Atlantic Marketing Association,September l980.139. Expanding the Marketing Curriculum to Include all Four P's, Western Marketing Educators Conference, Aprill980.140. A Pantry Study: An Evaluation of National/Private Brand Usage by Lower Income Households, SouthwesternMarketing Association Meeting, March l980.141. An Analysis of Marketers' Use of Color in Packaging to Influence Purchase Decisions, The Popular CultureAssociation of the South, Eighth Annual Convention, Louisville, Kentucky, October l979.142. Consumer Evaluation of Grocery Store Advertised Specials and Store Selection, The Popular CultureAssociation of the South Seventh Annual Convention, Nashville, Tennessee, October l978.143. Consideration for Marketing Opera, The Popular Culture Association of the South, Seventh Annual Convention,Nashville, Tennessee, October l978144. A Survey of Perceptions and Attitudes of Shoplifters by Business Students, Southwestern Marketing AssociationMeeting, March l978.