134Despite the positive evolution in the past few months, thevolume of managed assets in Spain, including pension funds,dropped 6% over December 2008 to EUR 44,000 million, alarger fall than the industry as a whole which was virtuallyunchanged.Of note in Brazil was the restructuring of a range ofproducts, enabling us to take advantage of the expansionpossibilities in a market which is already responding very wellto our innovative offers. The total volume managed at theend of <strong>2009</strong> was EUR 34,500 million, 12% more than a yearearlier excluding the exchange rate impact.Retail balances in the UK were also good, thanks tosustained sales in branches and the positive performance ofmarkets. Assets under management rose 40% in sterling toEUR 11,000 million.Lastly, at the global level, <strong>Santander</strong> Asset Managementcontinued to streamline the range of funds and merge themin various markets. The first mutual funds with share classeswere launched in Spain. The purpose of these processes is toensure the Group’s networks have simple and well knownproducts, profitable for our customers, with high averagevolumes and the full focus of management teams.• In real estate fund management, we continued theordered sale of the assets of <strong>Santander</strong> Banif Inmobiliario ina very demanding environment. The aim is to achieve, in thebest interest of investors and within the applicableregulatory framework, the best combination of agility, priceoptimisation and the largest possible turnout of investors.• In alternative management, we are reorganising funds andthe structures of Optimal Investment Services, in line withthe current scant demand for this type of products and theconsequent reduction in these managed assets.• In venture capital funds, an investment segment specialisedin unlisted companies and over the very long-term, assetsamounted to more than EUR 300 million, slightly more thanat the end of 2008.Priorities in 2010The focus in 2010 is on strengthening the area’s globalstructure as a way to support local managers and as a channelto obtain synergies and best practices, enrich the mix ofproducts through diversification, quality and producttransparency and enhance the relation with distributionnetworks based on excellence in service.Total Group revenuesMillion eurosTotalInsuranceAsset Management3,961-9%+4%-28%3,5992,4211,1782008 <strong>2009</strong>Insurance<strong>Santander</strong> Insurance generated attributable profit of EUR 350million, 12.2% more than in 2008. Higher net interest incomeand insurance activity, coupled with lower operating expenses,offset lower net fee income.Total revenues (the area’s gross income plus fee income paidto the networks) were EUR 2,421million, 3.8% higher (+7%excluding the exchange-rate impact) and representing 6% ofthe operating areas’ total.Excluding operating expenses, the total contribution to theGroup’s results (profit before tax of the insurance companiesand brokers and fees received by networks) was EUR 2,251million (+4.5% and +7% excluding the exchange-rate impact).<strong>Santander</strong> Insurance continued to progress in its globalbusiness model and foster the development of new productsvia its distribution channels. It also consolidated its positionwith the acquisition of 50% of the insurer Real Tokio MarineVida e Previdencia in Brazil, which the Group did not have, andthe integration of the businesses of Alliance & Leicester, GEMoney and Sovereign.Premium income was 14% lower, eroded by the Group’sreduced lending (which affected insurance products related tocredits) and customers’ greater preference for liquidity, whichreduced the demand for savings insurance.<strong>Annual</strong> Report <strong>2009</strong>Economic and Financial Review
135Continental Europe, which contributed 48% of the total, wasaffected by both of these factors, mainly in Spain and Portugal.Spain’s contribution (excluding SCF business) was EUR 401million (-29%) and reflects to a greater extent the impact ofslower business and the change of mix in savings insuranceproducts (-34%). Of note were the rise in insured products(“rentas” and “planes de ahorro”). In protection insurance, theslower pace of lending reduced total sales as this could not beoffset by non-credit linked insurance sales.Of note in Portugal was the growth in revenues fromprotection insurance and the lower contribution of savingsproducts. Their total contribution was EUR 133 million (-10%).<strong>Santander</strong> Consumer Finance, on the other hand, maintained astrong pace in insurance sales, particularly in Germany due tothe government’s scrappage scheme in the car sector duringthe first half of the year and the incorporation of new units. Itstotal contribution was 9% higher at EUR 556 million.The UK’s total contribution was EUR 222 million, 46% more insterling than in 2008, due to the incorporation of newbanking networks and the new business of cards. These offsetthe decline in payment protection insurance (PPI), due tochanges in the UK regulatory environment and the fall in newmortgages.Latin America’s contribution increased 26% to EUR 907million excluding the exchange-rate impact and alreadyaccounts for 40% of the area’s total. The greater efficiency inselling via bank branch networks and other channels such astelemarketing, coupled with the development of simple andtransparent products not linked to lending, pushed up theresults of the main countries. Of note was Brazil (+36% inreales), spurred by its business plan and the new businessesacquired at the beginning of <strong>2009</strong>.The incorporation of Sovereign contributed EUR 31 million(fee income from the distribution of savings insurance).Priorities in 2010The emphasis in 2010 is on:• Strengthening insurance savings business and non-creditlinked insurance.• Stepping up penetration of the customer bases anddiversification, while controlling risks.• Exploring new business opportunities and new saleschannels.• Further enhancement of the level of quality and customerservice.Asset Management and Insurance. Income statementMillion eurosGross Net operating Attributableincome income profit to the Group<strong>2009</strong> Var (%) <strong>2009</strong> Var (%) <strong>2009</strong> Var (%)Mutual funds 247 (34.0) 108 (47.6) 42 (70.7)Pension funds 28 (12.8) 19 (14.4) 12 (21.4)Insurance 729 11.8 571 16.6 350 12.2Total Asset Management and Insurance 1,004 (5.1) 697 (2.8) 404 (14.2)Economic and Financial Review<strong>Annual</strong> Report <strong>2009</strong>