Annual report 2009 - Santander

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24Banco Santander’s business modelGeographic distributionhas given us a leadership position in nine core marketsSantander’s geographic position is balanced between matureand emerging markets. This enables the Bank is to maximiserevenues and profits throughout the economic cycle.The Bank’s core/main markets are: Spain, Portugal, Germany,the UK, Brazil, Mexico, Chile, Argentina and the US, organisedaround three geographic areas, each one with its own currencyfor management purposes: the euro in Continental Europe,sterling in the UK and the dollar in the Americas.The development of global business areas also allows for thequick transfer of employees between countries and businesses,as well as of best practices, products and services.UNITED STATES - SOVEREIGNCustomers (millions) 1.7Branches 722Employees 8,847Market share (7) 3%MEXICOCustomers (millions) 8.7Branches 1,093Employees 12,466Market share (1) 15%Ranking (1) 3ºBRAZILCustomers (millions) 22.4Branches 3,593Employees 50,961Market share (1) 10%Ranking (1)(6) 3ºCHILECustomers (millions) 3.2Branches 498Employees 11,751Market share (1) 19%Ranking (1) 1ºARGENTINACustomers (millions) 2.0Branches 298Employees 5,780Market share (3) 10%Ranking (1)(6) 1ºAnnual Report 2009
25Main countries.Other countries where Grupo Santanderhas retail banking businesses:Colombia, Peru, Puerto Rico, Uruguay,Norway, Sweden, Finland, Denmark, Netherlands,Belgium, Poland, Austria, Switzerland and Italy.UNITED KINGDOMCustomers (millions) 25.6Branches 1,322Employees 22,949Market share (1) 10%Ranking (5) 3ºGERMANYCustomers (millions) 6.0Branches 144Employees 3,336Market share (2) 15%Ranking (4) 1ºPORTUGALCustomers (millions) 1.9Branches 763Employees 6,294Market share (1) 10%Ranking (1)(6) 4ºSPAINCustomers (millions) 14.7Attributable profit by geographic areas% of total operating areasBranches 4,865Employees 33,262Market share (1) 16%Rest ofLatin America16%26%Spain retail networksRanking (1) 1º(1) Loans, deposits and mutual funds(2) Estimated share of auto finance(3) Share of lending(4) Leader in financing of durable goods andfirst independent finance company(5) By deposits(6) Excluding state banks(7) In its area of influenceBrazil20%11%Rest of retail Europe16% 11%UKEurope global businessesContinental Europe 48%Annual Report 2009
Page 1 and 2: Annual report 2009
Page 3 and 4: Key figures 2Letter from the chairm
Page 5 and 6: Santander was the fourth bank inthe
Page 7 and 8: Letter from the chairmanEmilio Bot
Page 9 and 10: Just as important as being profitab
Page 11 and 12: The crisis has shown we are a solid
Page 13 and 14: Letter from thechief executive offi
Page 15 and 16: 13Grupo Santander has shown it canp
Page 17 and 18: I believe we can be veryoptimistic
Page 19 and 20: 17Board of directors meeting room,
Page 21 and 22: 19Executive committeeRisk committee
Page 23 and 24: 21Annual General Meeting, June 19th
Page 25: 23Efficiencyis transforming cost sa
Page 29 and 30: 27New visitors’ centre “El Faro
Page 31 and 32: 29Grupo Santander resultsGrupo Sant
Page 33 and 34: 31Santander Branch NetworkThe busin
Page 35 and 36: 33Santander Consumer Financecontrib
Page 37 and 38: 35Business dynamismThe good revenue
Page 39 and 40: 37Grupo Santander Brazil obtainedat
Page 41 and 42: 39Santander’s contact centre in Q
Page 43 and 44: 41Sovereign’s integration into Gr
Page 45 and 46: 43Treasury room, Grupo Santander Ci
Page 47 and 48: 45InsuranceSantander Insurance focu
Page 49 and 50: 47• Corporate sponsorship continu
Page 51 and 52: 49Banco Santander has a unique andl
Page 53 and 54: 51Thousand year-old olive trees in
Page 55 and 56: 53El consejo propondrá a la junta
Page 57 and 58: 551. Ownership structure1. Number o
Page 59 and 60: 574. Resolutions in effect regardin
Page 61 and 62: 59Mr Luis Alberto Salazar-Simpson B
Page 63 and 64: 612. Powers and dutiesThe basic res
Page 65 and 66: Main activities of the board in 200
Page 67 and 68: 654. Executive chairman and chief e
Page 69 and 70: 6712. Appointment, re-election and
Page 71 and 72: 6915. Committees of the boardGenera
Page 73 and 74: 71Attendance at meetings of the boa
Page 75 and 76: 73• Separate voting on matters su
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754. Banco Santander’s senior man
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774. WebsiteSince 2004, the Group
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79Finally, the board believes it is
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Consolidated Financial Report 82Inf
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83Summary of 2009 for Grupo Santand
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85- The UK: the Group remained focu
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87• Both in 2008 and 2009 the ext
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89Gross income and expenses% variat
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91Balance sheetMillion eurosAssetsV
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93Credit risk management*Million eu
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95Customer funds under managementBi
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97Total equity and capital with the
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991. Principal segments or geograph
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101Continental Europe• Revenue gr
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103Santander Branch Network• Grow
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105Gains on financial transactions,
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107Better evolution of Nordic count
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109ActivityAgainst a backdrop of a
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111United Kingdom• Double digit g
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Latin AmericaMillion eurosIncome st
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115In the countries where Santander
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Latin America. Main unitsMillion eu
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119- Banco Real’s customers have
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121As a result of this strategy, th
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123The pace of growth in savings in
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125• Creation of a solid structur
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127Corporate Activities• Reduced
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129Retail Banking. Income statement
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1312) Corporate FinanceThis area (i
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133Asset Management and Insurance
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135Continental Europe, which contri
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Executive Summary 138Corporate prin
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139Credit risk exposure in Spain(pa
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141• Limiting risks. The aim is t
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143• Ensure that the Group’s ac
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1453. Credit riskMain advances in 2
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147B. Evolution of the magnitudes i
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1493.3 Metrics and measurement tool
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151D. Distribution of EaD and expec
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1533.5 Credit risk cycleRisk manage
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155Analysis of the mortgage portfol
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157Acquisition of property assets (
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159In the case of Spain (Santander
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161This model operates in all phase
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163B. Credit risk by activities in
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165Notional OTC derivative products
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167The decline was largely due to B
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169They include analysis of scenari
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171C. Structural exchange-rate risk
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173Histogram of VaR by risk factor
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175Backtesting of business portfoli
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177b) Latin America(1) Quantitative
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179B3. Management of financing and
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181All of this enables the Group to
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183E. Exposures related to complex
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185The different phases of the tech
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187In addition to this risk profile
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189The global committee of new prod
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191Internal validation of internal
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193Continental Europe and Latin Ame
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Annual Report 2009195
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The compliance function 196Historic
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199Code of conduct in the securitie
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201are analysed on a centralised ba
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203without IFRS2004 2003 2002 2001
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Annual report 2009 - Santander

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