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SWM - Mark Moore

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Table of ContentsExecutive Summary…………………………………………………………………………...………8Industry Analysis……………………………………………………………………………10Accounting Analysis………………………………………………………………………...12Financial Analysis……………………………………………………………………………14Valuation Analysis…………………………………………………………………………..16Company Overview…………………………………...........................................................17Industry Overview…………………………………………………………………………............19Five Forces Model…………………………………………………………………………………….20Rivalry Among Existing Firms……………………………………………………………21Industry Growth……………………………………………………………..........22Concentration……………………………………………………………………….22Degree of Differentiation…………………………………………………………23Switching Costs……………………………………………………………………..24Economies of Scale…………………………………………………………………24Learning Economies………………………………………………………………..25Fixed Variable Costs……………………………………………………………….26Excess Capacity……………………………………………………………………..27Exit Barriers………………………………………………………………………….28Conclusion………………………………………………………………………..….28Threat of New Entrants……………………………………………………………….…...29Scale Economies…………………………………………………………………….29First Mover Advantage…………………………………………………………….……….31Excess to Channels of Distribution…………………………………………….32Relationships………………………………………………………………………..32Legal Barriers………………………………………………………………………..33Conclusion……………………………………………………………………………34Threat of Substitute Products……………………………………………….…………..342

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