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SWM - Mark Moore

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Heakal, Reem. "What Are Economies of Scale?" Investopedia 06 Sep 2009http://investopedia.com/articles/03/012703.asp“Form 10k.” Schweitzer Mauduit. 06 March 2009. 31 December 2009.“Snus Use In Figures.” www.swedishmatch.com. Swedish Match. 9 May 2008.Rodu, B., & Cole, P. “Point / Counterpoint: Would a Switch from Cigarettes toSmokeless Tobacco Benefit Public Health?”. 1 October 1995.“Smoking and Tobacco Use”. www.cdc.gov. Center for Disease Control and Prevention.29 May 2009.Hall, John R. “The Coalition for Fire Safe Cigarettes”. Coalition for Fire Safe Cigarettes.November 2008.http://firesafecigarettes.org/itemDetail.asp?categoryID=86&itemID=1188&URL=About %20fire-safe%20cigarettes/Fast%20facts“Global Cigarette <strong>Mark</strong>et Share”. The Tobacco Atlas. 2007.http://www.tobaccoatlas.org/companies.htmlPalepu, Krishna G., and Paul M. Healy. Business Analysis and Valuation Using FinancialStatements. Thomas South-Western. 2008.Heakal, Reem. "What Are Economies of Scale?" Investopedia 06 Sep 2009http://investopedia.com/articles/03/012703.asp225

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