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SWM - Mark Moore

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So for the tobacco paper industry, customers are going to buy from companies whomake fire safe paper, which is unattainable. The customers bargaining power is lowconsidering the cost and quality is going to be the same among suppliers.Number of BuyersIn an industry where buyers are highly concentrated, the loss of one buyer could havean adverse affect on that company’s operations. The tobacco paper industry is such anindustry. In Schweitzer-Mauduit, five companies buy over 60% of their supply. What thismeans is that the tobacco paper industry doesn’t need a large number of customers but canprobably thrive on ten or fifteen customers.40

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