Ulaanbaatar 2013

Mongolia Compact Gender Summary Report: Best Practices And Lessons LearnedTable 7. Number of total clients by gender and age groupAge Range Female Male Total %18-25 2933 4675 7608 1126-35 6461 11443 17904 2636-45 6740 10325 17065 2555-65 5984 7778 13762 2046-55 3155 3881 7036 1065+ 2467 2347 4814 7Total 27740 40449 68189 100The second recommendation was made to explore options for banks to provide counseling andcapacity building on financial management and savings practices for borrowers in relation to theproject. As per this recommendation, in order to improve education on the purchase and loan ofenergy efficient products, banks have provided training for all loan officers in branches on how toassist first time borrowers. Loan officers provided a detailed explanation of the loan calculation,interest rate, and monthly payment calculation. This training is emphasized in branches located in ornear the ger districts, where Eco clients visit, as the majority of clients in the ger districts are first timeborrowers.In terms of the Public Outreach activities, PIU contracted with Solid Link LLC., as their PublicAwareness and Social Marketing (PR) contractor, during the project implementation period. ThePublic Awareness and Social Marketing (PASM) team has effectively cooperated with the PIU andMCA-Mongolia as well as the target khoroo officials to identify the vulnerable and single - womenand men - headed households. Awareness and marketing materials are delivered to these households,and face to face meetings and discussions on the energy efficiency, the subsidies and the benefits andadvantages of the energy efficient produces are held. In general, a campaign was launched across theger districts, broadly, in which many female and male headed poor-households live. A high subsidylevel and intensive marketing/outreach was available equally to all.The PR contractor has considered that the best way to reach the poorest households is mobilepromotion and marketing activities and the team has conducted these activities. Most khoroo leadersprovided a poorest households list and the PR contractor used its operator to call on pooresthouseholds, to give brief information, and invited them to visit the product center. Under the publicoutreach activities, EEP project created a Gift Card for energy efficient products which allowscharitable organizations and family members to help others afford the cost of the non-subsidy portionof the product prices and this was indeed specifically targeted to the poorest and most vulnerablehouseholds.44Page 44 of 80