Office of the Premier Annual Report 2010-2011.pdf - Gauteng Online

ANNUAL REPORT 2010/113.3.3.2 Sub-Sub Programmes: CorporateCommunicationsService Delivery Objectives and IndicatorsA number of communication and marketing campaignscontributed to the further enhancement of the GautengProvincial Government’s visibility, corporate identityand brand. These initiatives, which included theproduction of a variety of media products, have servedas vehicles for provincial government messages, topopularise the government policies, programmes andservices and provide important government informationto the public.A range of products were produced to supportgovernment’s programmes aimed at promoting humanrights and empowering women, children, people withdisabilities and the youth. Several media products wereproduced.Various booklets and pamphlets on policies, services,and reports were produced. A number of productswere produced in a variety of Gauteng languages,in Braille and as audio tapes, to broaden access togovernment information.The Gauteng internet portal was redevelopedto modernise it and introduce new multimediaapplications. Since its relaunch, it remained a sourceof valuable information to the public as it provided auniversal entry point to the GPG.As part of the provincial government’s efforts to expandaccess to information about government services andhow to access them, the services database on the GPGportal was updated regularly and a consolidated GPGservices directory was produced and distributed.The Office of the Premier continued to provideprofessional production services in the form of DeskTop Publishing, photography and video services toprovincial government departments and agencies.Much of the design and layout of media products of GPGdepartments as well as video footage and photographsused for GPG publications and videos were carried outby the Office of the Premier’s production services unit.More than 260 assignments were carried out by theDTP unit.Over 277 photographic assignments were undertaken;translating into thousands of pictures used for thewebsite and a variety of GPG. The video unit carriedout 114 assignments in the year under review.An internal communication system was introduced.Progress for the year under review includes theproduction of ten Cabinet Bulletins – a four-pageelectronic newsletter informing public servants of thedecisions taken by the Gauteng Executive Council ledby the Premier. Its publication is mainly linked to thesitting of the provincial Cabinet or any other majorannouncement the Premier may make. Highlights ofthe year include:• Production and distribution of 10 Cabinet Bulletins• Various internal posters on bursary opportunities,performance assess, assessments, internalcampaigns linked to the 2010 FIFA World Cup.• Internal campaign on the 2011 Gauteng State ofthe Province Address, promoting key messages• Internal campaign to support the Premier’s FoodBank efforts• Mandela Day campaign undertaken to encourageGPG staff to help those in need on former presidentMandela birthday on July 18Various internal campaigns were undertaken during theyear to promote government’s key messages, policiesand programmes aimed at improving service delivery.A range of media products were also produced.Gauteng and 2010 FIFA World CupWith Gauteng being the centre-stage of the 2010 FIFAWorld Cup, an extensive campaign was undertakento educate residents about the importance of beinggood hosts, that when the world descend upon forthe month-long soccer festival they need to treat themwell and entertain them so that visitors return after theWorld Cup.This vigorous campaign was also undertaken on theunderstanding that the FIFA 2010 World Cup offeredGauteng a once in a lifetime opportunity to positionitself as the gateway to Africa.Noting the importance of integration and coordinationto ensure maximum impact, a deliberate and concertedeffort was undertaken through the creation of theGauteng Gateway 2010 project to ensure that weimplement the Brand Gauteng, promote and increasetourism, working together with both host and non-hostcities in a seamless manner.Through the Gauteng Gateway 2010 project, a numberof projects were undertaken to help raise the Gautengprofile.These included:• Extensive mobilization campaign, including theFootball Friday road shows throughout Gauteng• Fly the Flag campaign, using the Gauteng 2010campaign• A Welcome to Gauteng campaign was undertakenfor the thousands of football fans and visitors inour shore. Products will include posters, street flagsand billboards for airports and railway stations,towns and places of interest• Advertising campaign to inform soccer fans andvisitors of the 2010 FIFA opening and closingceremony road closuresOffice of the Premier45