Office of the Premier Annual Report 2010-2011.pdf - Gauteng Online

ANNUAL REPORT 2010/11OutputsOutput performancemeasures/service deliveryindicatorsActual Performance Against TargetTargetActualReasons for MajorVariancesGauteng Branding andMarketing ForumMeetings of the Forum6 meetings heldNo Forum meetings held.The Forum meetings wereconverted to GautengGateway Team which metweekly to co-ordinate themarketing of the Provincein the build up to the2010 FIFA World Cup.Joint projects coordinated5 joint projects coordinated6 joint projects coordinatedEvery opportunity toposition Brand Gautengthrough partnerships wasutilised to gain maximumexposure for the brand.Strong internal andstakeholder partnershipsDevelopment of stronginternal stakeholderpartnershipsDevelop plan of actionfor interaction withstakeholdersDoneNo variance10 partnerships created.Strong internalpartnerships weredeveloped to positionGauteng as a preferreddestination for business,events, competitive sportsand tourism. Internalpartnerships includedthe GPG departmentsand agencies. Otherorganisations includedSAFA, Transnet,Gauteng TouristGuides Association, theConfederation of AfricanFootball and EkurhuleniMetropolitan Council.No varianceFurther identification ofbrand champions.NoneThis project requiredbudget. 2010/11 wason positioning Gautengduring the 2010 FIFAWorld Cup and allfunds were used for thispurpose.Research and brandequityResearch to measurebrand GautengDevelop framework andimplementation planto measure the impactof Gauteng BrandingInitiatives.A draft framework andimplementation plan wasdone.No varianceDevelop appropriatebenchmarks.This was done andincluded in theimplementation planNo variancePerception surveyconducted.Research to measureBrand Gauteng wasundertaken as part of theGPG perception survey.No varianceOffice of the Premier51