FRAGILE

Our targets are set to achievelocal and global ambitions.Each year, Crown managers around the worldset CSR goals against which the performance oftheir operations are measured. These goals areunique to each market and address local areas forimprovement.In addition to local targets, we now set global targets.These include objective measures on environmentalperformance, community outreach and employeevolunteering.In previous years, obtaining global measures ofsome aspects had proved challenging. Followingimprovements to our reporting processes, we nowhave a much better understanding of this information,and can more easily set targets and measureachievements.In addition to localtargets, we now setglobal targets.