FRAGILE

COMMUNITYOUTREACHName: Ronan Kelly, Regional Managing Director for Malaysia and the Philippines(Managing director North America)Project: Lighthouse Children’s Home, Kuala LumpurAbout the projectLighthouse Children’s Welfare Home is a safehome for vulnerable children. Some of thechildren are from families with alcohol or drugproblems, or may have suffered abuse, andothers come from poverty-stricken or singleparenthomes. The Home has adopted a familyconcept rather than being institutional, likeother children’s homes.How is Crown involved?Our office supports the Home with servicesand with time. We’ve donated moving servicesbetween homes, and collected and delivereddonated furniture. We also sponsored a bookpublicizing the Home, which we distribute toincoming transferees and clients – and that’sresulted in an uplift in financial support frommore donors. Finally, and more personally, ourteam organizes visits to the Home to help thechildren learn or simply to play.How would you describethe effects of the project?The effort had a massive impact for the cause.Volunteerism helps you realize how muchdifference you can make as an individual. It hasa shared benefit for Crown as staff attitudesare affected and you can see the effect it hason a team. You see staff who have perhaps notdone so really embrace a goal and see itthrough – hugely rewarding for all concerned.