FRAGILE

A healthy, sustainable local community boosts thelocal economy and might therefore be regarded as aninvestment from Crown’s point of view.We aim to do business in a way that benefi ts ourcorporate performance and the local community.This concept is known as “shared value.”The community benefi ts of a shared value approachto business in local markets are self-evident. Lessobviously, it results in a “healthier” marketplace,more trusting customers and loyalty among localemployees.We track our community activities around theworld in an attempt to quantify the value of suchapproaches and set goals for improvement.Our CSR database records details about eachactivity and its estimated fi nancial equivalent valueto the community. We also track whenever Crownpartners with an external stakeholder.The information, which is accessible to all employees,is a source of continuing inspiration and idea-sharingbetween worldwide business locations. It also helpsCrown teams to create local community activity targets.Great ways to support local communities are alsoshared on Crown’s internal news network. This newsregularly features Crown’s CSR activities, whichencourages teams everywhere.Volunteerism helpsyou realize how muchdifference you can makeas an individual.