Global Compact International Yearbook 2015
The Global Compact International Yearbook is with more than 400,000 readers one of the worlds leading CSR publications. In the new edition Leonardo DiCaprio speaks about business and sustainability. Declares DiCaprio: “We need to change our thinking and our sense of urgency .” Leonardo DiCaprio may be one of the world’s top movie stars, but he would rather be defined and respected more for his work as a committed environmentalist. Over the years, he has personally funded as well as helped to raise tens of millions of dollars for a variety of green-related causes. He believes that his greatest legacy will be the progress he has helped make toward safeguarding the planet against the ravages of global warming, pollution, and species protection. Other issues are: The state of CSR and 15th anniversary of the UN initiative Private Investment and Sustainable Development Voluntary Sustainability Standards Münster/New York 2015: 172 pages, paperback Publishing houses: macondo publishing/UN Publications Subscription (via UN Publications only): 30.00 USD (regular) 15.00 USD (reduced) ISBN13: 978-3-9813540-9-6 / ISSN-Print: 2365-3396 / ISSN-Internet: 2365-340x
The Global Compact International Yearbook is with more than 400,000 readers one of the worlds leading CSR publications. In the new edition Leonardo DiCaprio speaks about business and sustainability. Declares DiCaprio: “We need to change our thinking and our sense of urgency .” Leonardo DiCaprio may be one of the world’s top movie stars, but he would rather be defined and respected more for his work as a committed environmentalist. Over the years, he has personally funded as well as helped to raise tens of millions of dollars for a variety of green-related causes. He believes that his greatest legacy will be the progress he has helped make toward safeguarding the planet against the ravages of global warming, pollution, and species protection. Other issues are:
The state of CSR and 15th anniversary of the UN initiative
Private Investment and Sustainable Development
Voluntary Sustainability Standards
Münster/New York 2015: 172 pages, paperback
Publishing houses: macondo publishing/UN Publications
Subscription (via UN Publications only): 30.00 USD (regular) 15.00 USD (reduced)
ISBN13: 978-3-9813540-9-6 / ISSN-Print: 2365-3396 / ISSN-Internet: 2365-340x
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DeutSCHe Telekom<br />
We Care – An Interactive<br />
aPP MagazINe<br />
By Inaluk Schaefer, Deutsche Telekom<br />
How can new technologies support us in reducing C0 2<br />
emissions? How can we protect<br />
our personal and business data? And why do we need more cyber security professionals?<br />
Deutsche Telekom answers these important societal questions with an application for tablets<br />
and smartphones. The “We Care” app offers an educating and entertaining insight into the<br />
corporate responsibility activities at Deutsche Telekom. Throughout <strong>2015</strong>, several magazinestyle<br />
issues are being published, each focusing on a different topic.<br />
“We Care” leads the way to a new form of<br />
CSR communication by combining information,<br />
animated stories, and elements<br />
of gamification. With the app, Deutsche<br />
Telekom aims at different stakeholders<br />
and professional audiences – such as<br />
CSR experts, journalists, and investors –<br />
but it mainly addresses a broad general<br />
public. It is also a suitable tool for reaching<br />
employees and raising awareness and<br />
knowledge about Deutsche Telekom’s<br />
corporate responsibility engagement.<br />
The app focuses on the activities of the<br />
company in Germany, but an English<br />
version is also available.<br />
Mobile storytelling<br />
The editorial staff at the Corporate Responsibility<br />
department and the app developer<br />
Yoocon – an interactive design and<br />
digital branding agency – utilize a broad<br />
spectrum of formats to generate intense<br />
stories about the CSR activities. “Information<br />
is better received when it is linked to<br />
an emotional experience. Therefore, we<br />
give weight to developing storylines for<br />
our content. A multifaceted application<br />
for tablets and smartphones is the perfect<br />
media for an ICT company,” states Gabriele<br />
Kotulla, Vice President of Corporate<br />
Responsibility at Deutsche Telekom.<br />
“We Care” has recurrent columns, such as<br />
“Preface without words” or the interactive<br />
quiz “How smart are you?”, that reflects<br />
124 <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2015</strong>
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