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Global Compact International Yearbook 2015

The Global Compact International Yearbook is with more than 400,000 readers one of the worlds leading CSR publications. In the new edition Leonardo DiCaprio speaks about business and sustainability. Declares DiCaprio: “We need to change our thinking and our sense of urgency .” Leonardo DiCaprio may be one of the world’s top movie stars, but he would rather be defined and respected more for his work as a committed environmentalist. Over the years, he has personally funded as well as helped to raise tens of millions of dollars for a variety of green-related causes. He believes that his greatest legacy will be the progress he has helped make toward safeguarding the planet against the ravages of global warming, pollution, and species protection. Other issues are: The state of CSR and 15th anniversary of the UN initiative Private Investment and Sustainable Development Voluntary Sustainability Standards Münster/New York 2015: 172 pages, paperback Publishing houses: macondo publishing/UN Publications Subscription (via UN Publications only): 30.00 USD (regular) 15.00 USD (reduced) ISBN13: 978-3-9813540-9-6 / ISSN-Print: 2365-3396 / ISSN-Internet: 2365-340x

The Global Compact International Yearbook is with more than 400,000 readers one of the worlds leading CSR publications. In the new edition Leonardo DiCaprio speaks about business and sustainability. Declares DiCaprio: “We need to change our thinking and our sense of urgency .” Leonardo DiCaprio may be one of the world’s top movie stars, but he would rather be defined and respected more for his work as a committed environmentalist. Over the years, he has personally funded as well as helped to raise tens of millions of dollars for a variety of green-related causes. He believes that his greatest legacy will be the progress he has helped make toward safeguarding the planet against the ravages of global warming, pollution, and species protection. Other issues are:

The state of CSR and 15th anniversary of the UN initiative
Private Investment and Sustainable Development
Voluntary Sustainability Standards
Münster/New York 2015: 172 pages, paperback
Publishing houses: macondo publishing/UN Publications
Subscription (via UN Publications only): 30.00 USD (regular) 15.00 USD (reduced)
ISBN13: 978-3-9813540-9-6 / ISSN-Print: 2365-3396 / ISSN-Internet: 2365-340x

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Medcom<br />

SOCIal MeDIa for<br />

Social Change<br />

By Lilinés Urriola Herrera, Medcom<br />

Sumándonos is a social platform initiated by Medcom, Panamá’s largest media conglomerate.<br />

It was created to benefit all NGOs in the country. Now it is celebrating its 10th anniversary.<br />

Since 2002, Medcom, Panamá’s largest<br />

media conglomerate, has been a participant<br />

in the United Nations <strong>Global</strong> <strong>Compact</strong>.<br />

Since then, Medcom has engaged<br />

all of its corporate social responsibility<br />

efforts to be aligned with the initiative’s<br />

Ten Principles. Before that, Medcom’s<br />

networks – Telemetro, RPC TV, and RPC<br />

Radio – created the Office of Corporate<br />

Affairs to handle all CSR operations, training<br />

personnel, assigning resources, and<br />

making diagnostics and plans with international<br />

consultants. The structure was<br />

created by reengineering processes and<br />

creating new policies, which allowed for<br />

a more efficient and better use of airtime,<br />

resulting in a more standardized and<br />

personalized service of higher quality for<br />

the company’s yearly sustainability report.<br />

The services offered work throughout the<br />

entire year and are part of the external<br />

work handled by the Office of Corporate<br />

Affairs at Medcom. In <strong>2015</strong> the initiative<br />

will have been operating uninterrupted<br />

for more than 10 years, which is a great<br />

accomplishment due to the uniqueness<br />

of its structure and processes, standing<br />

alone in the Panamanian Media Industry.<br />

Sumándonos, which translates to “adding<br />

us up,” is the multimedia platform<br />

for free social exposure created by the<br />

company to benefit all NGOs in Panamá.<br />

It was created as part of the CSR initiative<br />

128 <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2015</strong>

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