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Download Workshop Report [PDF] - ICM strategy development - CTA

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3. Which of the following delivery mechanisms do you think will be most important for your<br />

two highest priority consumer groups in 2014?<br />

• Training (face to face)<br />

• Training (distance)<br />

• Publications (hardcopy)<br />

• Publications (electronic)<br />

• Computers<br />

• Mobile phones<br />

• Mass Media (for example, radio and television)<br />

• Local media (for example rural radio)<br />

• Other<br />

4. What strategic decisions will you need to make in order to adjust your target groups and<br />

delivery mechanisms for 2014?<br />

Participant Task 5 – Working Group <strong>Report</strong>s<br />

Q1. The main consumers of information were ranked as follows:<br />

11. Communicators<br />

12. Agricultural producers<br />

13. Colleagues within organisation<br />

14. Students<br />

15. Colleagues from other organisations<br />

16. Libraries<br />

17. Funders<br />

18. Policy makers<br />

Q2. Ranked as follows:<br />

1. Farmers (young and old)<br />

2. Communicators and Colleagues (internal and external)<br />

3. Policy makers/Funders<br />

Q3. Policy makers<br />

• Face-to-face<br />

• Publications<br />

• Donors<br />

• Hardcopy or electronic<br />

Q4. Strategic decisions for 2014<br />

For farmers:<br />

• Publications hard copies, suggest infrastructure (e.g. libraries) be put in place.<br />

• Mobility be improved<br />

• Face to face – coverage in some areas will still be limited.<br />

• Alternatives – mobile phones coverage be improved<br />

Participants Task 6 – What are my O & M options?<br />

Questions: 1.Who if anyone or any unit plans the overall information activities in your<br />

organisation? Plans here mean financial, staffing, facilities planning for activities.<br />

23 | P age

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