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2. When it comes to implementation, is there any unit which oversees that? If so, how does
coordination work? If there is no one or no unit, is that a problem?
3. Do you have a systematic way of evaluating and monitoring the ICM implementation
activities? If so, who does this, if not, is this a problem?
Participants Task 6 – Working Group Reports
Although the group reports varied depending on the group composition, it was generally
agreed as follows:
Question1: Management is responsible and this is done on an ad hoc basis.
Question 2: In some cases there is a unit because coordination is very important to avoid
duplication of activities. If there is no coordination, this leads to waste of resources.
Question 3: At the organisation level, there is no systematic way but at the unit level, there is
some systematic way. It is a problem because activities that are not coordinated spend a lot
of money and there is duplication of activities. It is also difficult to get feedback and learn
from lessons.
Participants Task 7 – How do l evaluate my ICM performance?
Questions 1. Will you build an M & E component into your ICM strategy? If so, what will be
your objective(s) for this M&E? Which of the following will be most important?
• To measure the benefits of your information to consumers?
• To increase the accountability of your organisation to funders?
• To improve the future performance of your organisation?
• Other
2. What will you try to measure? Which of the following is likely to be most important?
• Inputs
• Activities
• Outputs
• Impacts
3. If you decide to focus on impacts, which of the following are likely to be most important
and why?
• Changes in consumer attitudes?
• Increases in consumer knowledge/skills?
• Changes in consumer behaviour?
• Changes within your organisation?
• Socio-economic changes in society as a whole?
• Other
Participant Task 7 – Working Group Reports
The following gives a summary of the responses to the participants tasks as presented in
plenary.
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