Download Workshop Report [PDF] - ICM strategy development - CTA
Download Workshop Report [PDF] - ICM strategy development - CTA
Download Workshop Report [PDF] - ICM strategy development - CTA
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3. Setting the Stage<br />
3.1 Why do an <strong>ICM</strong> <strong>strategy</strong>? – Mr. Peter Walton, Agricultural Information Specialist<br />
Why do an <strong>ICM</strong> <strong>strategy</strong>?<br />
This is in recognition of the following realities:<br />
• Change in information management environment;<br />
• Change in information technology management (technological changes, access to<br />
information changes, interconnectedness, storage, processing, acquisition<br />
techniques changes);<br />
• Different information needs;<br />
• New kids on the block (NGOs, CBOs, are all part of the information landscape);<br />
• Change of audiences.<br />
How do we respond to these changes?<br />
Three options exist:<br />
• Maintain the status quo.<br />
• Do what you know best.<br />
• Do something about it.<br />
There is need to do something about it. In most Ministries of Agriculture, objectives often<br />
mentioned are information access and information dissemination. Information management<br />
is hardly mentioned which is about access, dissemination, organisation management of<br />
information-related activities and knowledge assets.<br />
Strategic significance of information<br />
• It helps you to know what to do and how to do it.<br />
• It helps in good decision-making.<br />
Information <strong>strategy</strong><br />
• Directs priorities<br />
• Is a shared vision<br />
• Assists define relationships, information-related activities in planning, managing, and<br />
evaluation.<br />
This presentation highlighted that in relation to governments, policy comes first whereas in<br />
relation to organisations, <strong>strategy</strong> comes first. Polices are operational procedures.<br />
An information <strong>strategy</strong> normally:<br />
• Sets broader objectives of the organisation;<br />
• Sets how information activities will achieve broader objectives of management, how<br />
they relate to each other.<br />
Information Strategy for Agricultural Development<br />
Strategies are dangerous. They are based on predictions but changes are bound to occur in<br />
the course of a <strong>strategy</strong>’s life. There is increasing complexity of converging technologies.<br />
There is too much information and too many users and hence we tend to use specialists to<br />
provide the information for us. We need to set priorities in order to concentrate on priorities.<br />
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