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Download Workshop Report [PDF] - ICM strategy development - CTA

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3. Setting the Stage<br />

3.1 Why do an <strong>ICM</strong> <strong>strategy</strong>? – Mr. Peter Walton, Agricultural Information Specialist<br />

Why do an <strong>ICM</strong> <strong>strategy</strong>?<br />

This is in recognition of the following realities:<br />

• Change in information management environment;<br />

• Change in information technology management (technological changes, access to<br />

information changes, interconnectedness, storage, processing, acquisition<br />

techniques changes);<br />

• Different information needs;<br />

• New kids on the block (NGOs, CBOs, are all part of the information landscape);<br />

• Change of audiences.<br />

How do we respond to these changes?<br />

Three options exist:<br />

• Maintain the status quo.<br />

• Do what you know best.<br />

• Do something about it.<br />

There is need to do something about it. In most Ministries of Agriculture, objectives often<br />

mentioned are information access and information dissemination. Information management<br />

is hardly mentioned which is about access, dissemination, organisation management of<br />

information-related activities and knowledge assets.<br />

Strategic significance of information<br />

• It helps you to know what to do and how to do it.<br />

• It helps in good decision-making.<br />

Information <strong>strategy</strong><br />

• Directs priorities<br />

• Is a shared vision<br />

• Assists define relationships, information-related activities in planning, managing, and<br />

evaluation.<br />

This presentation highlighted that in relation to governments, policy comes first whereas in<br />

relation to organisations, <strong>strategy</strong> comes first. Polices are operational procedures.<br />

An information <strong>strategy</strong> normally:<br />

• Sets broader objectives of the organisation;<br />

• Sets how information activities will achieve broader objectives of management, how<br />

they relate to each other.<br />

Information Strategy for Agricultural Development<br />

Strategies are dangerous. They are based on predictions but changes are bound to occur in<br />

the course of a <strong>strategy</strong>’s life. There is increasing complexity of converging technologies.<br />

There is too much information and too many users and hence we tend to use specialists to<br />

provide the information for us. We need to set priorities in order to concentrate on priorities.<br />

7 | P age

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