Salon Operating System©

SALON OPERATING SYSTEM©
Selling Policy
Goal: Create opportunities to increase salon sales.
Sales Strategies Telephone:
There are two types of strategies used in this position. The first one happens when the client
contacts the salon by phone or email and the second happens in the salon. Listed below are
strategies to increase salon sales, productivity and time.
Telephone Strategies:
• Ask all callers if they are requiring any other service than the one they have
scheduled. It is a good idea to mention a new service to compliment the one
scheduled or one appropriate for the season.
• Book appointments with the urgency of the day keeping the rest of the week open to new
callers.
• Inform the incoming calls that day of any specials created to fill up appointment book.
• Advertise special offers by means of the telephone answering service and signage
strategies in order to fill up your appointment book. (A step in the Standard of Service)
Sales Strategies Front Desk:
• Inform clients of the contents of their welcome packages as well as the check out
packages. This may be the first time they are hearing of the salons incentives.
• Make clients aware at check out of the salon’s monthly specials.
• Create monthly specials for services and products according to the salon budget. These
are specials specifically for those clients visiting the salon and should be advertised
accordingly.
• Encourage clients to schedule their next appointment prior to leaving the salon. This
enables the prediction of future revenue as well as plan the appointment scheduler.
• Learn to see the appointment book as an opportunity for sales. Review the schedule daily
to see where there are hours for sale and create add on incentives for scheduled clients or
specials to bring in new clients. These again are specifically for the salon client base.
• Contact clients by email or telephone to inform them of the specials reminding them that
these are exclusive to the salons client base not the general public.
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